Open For 72 Hours Only - Ends Midday 31st January

Grow Your Money With The Systems & Strategies I've Personally Used To Go From £24,000 In Debt To Building Sustainable Long-Term Wealth.

Growing your finances doesn’t require a maths degree. I’ll show you practical steps to build a plan around your life – including how to save, invest and manage your money with simple systems you can stick to without dramatic lifestyle changes.

I’m sharing the exact frameworks and habits that helped 5,000+ students get more confident with money, build better systems, and start investing for the long term.

Education only: The School of Money is general financial education, not personalised financial advice or UK tax advice. Examples are illustrative and outcomes vary depending on your circumstances and choices. Capital is at risk when you invest.

Learn the 3 highest leverage money skills to work towards financial freedom

Build an investment portfolio designed for long-term goals (including retirement)

Investing is how you compound wealth and retire early - but most people miss these 5 key lessons to wealth accumulation.

Craft a savings plan that supports your life now and your future goals

Never be left in the lurch if your car breaks down or when you need to buy xmas gifts. Here’s exactly how to save money - without sacrificing your favourite things.

Making the most out of your money and your life

The complete breakdown to grow your finances in just 30 minutes per month. Money and saving is boring - here’s how to set up simple automations so your money management runs on autopilot

Here's what some industry leaders have to say...

Brian Brynes - Moneybox

"Sammie is doing an incredible job educating his audience on all things money and personal finance"

Sam North - Etoro

"Sammie's journey is not just inspiring - it shows how everyday people can invest and create real wealth with the right guidance"

David Henderson - Penny

"Sammie has been a leader in the personal finance space for years now and I love what he's doing "

Testimonials reflect individual opinions, personal experiences and don’t guarantee results.

I went from £24,000 in debt to building a long-term plan targetting a £6 million retirement pot

This is based on my own contributions, time horizon and assumptions. It’s not typical and isn’t a guarantee.

And I'm no different to anyone else. I'm not teaching you ideas from a textbook.

Everything you'll discover about building, scaling and future proofing your finances inside The School of Money has come from real world experience.

5,000+

Students Coached

X1

Money Content Creator of the Year

Top 3

Money Podcast in the UK

The Most Comprehensive & Effective Personal Finance Program Ever Created

You get everything you need to build & grow your money, based on the practical systems I’ve used to improve my finances and build towards financial freedom.

Stock Market School

£267 RRP - Usually but included

This is the blueprint I created to help you learn how to invest like a boss with less than 15 minutes a month. Discover index funds, ISAs and long-term investing principles that have worked for many long-term investors.

8 Modules – 56 lessons.

Smash your limiting beliefs, find out why there are so many misconceptions around investing and why compounding is the secret to growing long-term wealth

Everything you should have been taught in school about investing. What are stocks, why do prices change, and what stock market indices actually are.

This is your introduction to individual stocks from exciting growth stocks to boring blue chips and why they’re both important to your investing journey.

Funds are the backbone of your future wealth building. This is where you learn about mutual funds, index funds, ETFs and how to compare options and choose what fits your goals and risk tolerance.

This is where you level up your investing knowledge. Learn how to value a company, understand earnings reports and know what the financial pundits are actually talking about

Everyone’s investing style is different, but this is how you find the one that works for you, from balancing risk to automated investing so you can develop the perfect strategy

While investing can be pretty hands-off, this is how you keep tabs on your wealth, without getting overwhelmed. What to look for, when to check in, and what to ignore to stay consistent.

This isn’t just about giving you some knowledge and leaving you to find your way. We’ll explain the typical steps people take to place a first investment, the main account types available (e.g. ISA vs pension), and the pros/cons to consider so you can make an informed decision.

123 Financially Fit

£297 RRP - Usually but included

Build a bulletproof personal finance plan that actually works for your life. Learn how to manage money using the 123 banking system, the right way to get the most out of credit cards and how to use bank accounts to your advantage.

10 modules – 64 lessons.

Discover how to build the right money mindset and goals which work for your life.

Learn the strategies to manage your debt and use it to your advantage. Understand everything around credit including credit cards and when it’s useful.

Learn how to make the most of your money with the 123 banking system and ways to ensure you live a fun and enjoyable life whilst still being able to save for your future.

In depth dive into ISAs and bank accounts so you can save and invest tax free.

How to save money for the short term goals like holidays and Christmas but also for the bigger goals like buying a house.

How to use pensions to your advantage and make the most out of them.

How to land pay rises, increase income through side hustles and invest into yourself.

Coaching & Community

sammie ellard king founder up the gains

£97 A Year - Usually but lifetime access included

Learn directly with Sammie through online calls, workshops plus speak directly to him inside the community to get your burning money questions answered.

Fast Start Live Workshop

£127 RRP - Usually but included

A one-off workshop that will give you the kickstart you need to start building your financial freedom plan.

Ultimate Budgeting Planner

Ultimate Financial Planner Cover

£27 RRP - Usually but included

Access the digital planner Sammie uses everyday to manage his money – it also has a joint budget feature for households.

120 Videos. HOURS of content. No Fluff.

Stock Market School – £267 (Included)

123 Financially Fit – £297 (Included)

Community Access – £97 (Included)

Fast Start Workshop – £127 (Included)

Ultimate Financial Planner – £27 (Included)

The School of Money - just £247

Over £800+ worth of value for £247 (70% off – For 72 Hours!)

Education only: The School of Money is general financial education, not personalised financial advice or UK tax advice. Examples are illustrative and outcomes vary depending on your circumstances and choices. Capital is at risk when you invest.

About Sammie

Hey, I’m Sammie.

10 years ago, I was £24,000 in debt and on a path to NEVER retiring.

I was spending money I didn’t have on things I didn’t need to impress people I didn’t even like and living with a constant case of FOMO…

I had a good job… But I treated money like water, and my bucket was leaking.

Everything changed during a trip with a friend when I had an ‘aha’ moment that hit me like a ton of bricks.

I’d be working until I was 80+ if I didn’t turn things around.

When I got back, I dove headfirst into every book, course, and YouTube video I could find….

I realised everyday people like you and me were building wealth by managing their money the right way and investing small amounts consistently over long periods of time.

It didn’t require an Oxford dictionary or a degree in jargon either….

I cleared my debt in just 18 months through hard work, income increases, and side hustles…

But when I got back to zero, I had two choices: go backwards or kick on.

I chose to kick on

Today, I’ve built a six-figure investment portfolio by keeping it simple — and based on my current contributions and assumptions, I’m aiming for a multi-million pound retirement pot*.

Four years ago, I started Up the Gains to help everyday people like you go from zero to one with their finances.

Since then, we’ve won multiple awards, including Money Content Creator of the Year 2024 at the British Banking Awards, and have been featured in The Times, The Guardian, The Sun, The Mirror, The Daily Mail, and Metro.

*Projections depend on markets, time horizon and behaviour – they’re not guaranteed.

My number one mission?

To help as many people as possible take control of their money and build their wealth.

Because let’s face it…

No one else is going to do it for us.

This is NOT for you if...

❌ You’re looking for a get-rich-quick scheme

❌ You can’t commit 15 minutes a month to your financial future 

❌ You don’t believe in investing into yourself to learn a skill that could dramatically change your future

❌ You think money grows on trees

❌ You think investing should be exciting and deliver immediate results

This IS for you if...

✅ You’re willing to commit 15 minutes a month 

✅ You’re tired of watching others grow their wealth thinking that could be me 

✅ You want a proven system to build long-term wealth habits over time

✅ You understand real wealth is built through patience

✅ You’re ready to join thousands of people working on their money goals

Join The School of Money Today

(please hit refresh if you don’t see a checkout box here)

Education only: The School of Money is general financial education, not personalised financial advice or UK tax advice. Examples are illustrative and outcomes vary depending on your circumstances and choices. Capital is at risk when you invest.

FAQs

Is there a money back guarantee?

Yes there is a 7-day money back guarantee. You can get access, join the fast start workshop and even watch the majority of lessons and if it’s not for you, request a refund within 7 days.

Who is this for?

This program is for beginners looking to improve their finances and build long-term wealth habits. It condenses over a decade worth of money experience using the strategies I use every single day.

Did Sammie make this program?

Yes, I wrote over 35,000 words for this and filmed over 120 videos. You are buying something directly from me.

Is this online or in-person?
This is all online based. The calls are presented live but you will have access to recordings at all times.
Do I get support if I'm stuck?
Yes, our team is available to help you through your issues at any time plus there is a community where you can ask your most burning questions 365 days a year.
Do I have lifetime access?
You will have lifetime access to the course and all future versions.
Is this for the UK only

This is for anyone in the world that wants to learn to invest. 90% of the lessons are relevant to any location however UK examples are used in places; tax rules vary by country.

The possibilities when you invest for the long term

compound interest chart

(Illustrative example based on historical stock market data – past performance does not guarantee future results)

Education only: The School of Money is general financial education, not personalised financial advice or UK tax advice. Examples are illustrative and outcomes vary depending on your circumstances and choices. Capital is at risk when you invest.

Education only: The School of Money is general financial education, not personalised financial advice or UK tax advice. Examples are illustrative and outcomes vary depending on your circumstances and choices. Capital is at risk when you invest.

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