Sammie Ellard-King

I’m Sammie, the founder of Up The Gains. After leaving university £24,000 in debt, I spent the next decade learning how money actually works, paying it all off, and building financial freedom through businesses, stocks and property. I started Up The Gains during the pandemic to change the money conversation in the UK, because we’re still taught Pythagoras before we’re taught pensions. My money tips and commentary have featured in Sky News, Business Insider, The Times, The Sun, the Mirror, Metro, the Express, Newsweek and the Daily Mail. I also host The Money Gains Podcast, talking to real people about how they earn, save and invest, and co-founded Gains App to help people manage their money and earn cashback on their everyday spending. Everything I write is jargon-free and driven by hard facts. No waffle, just what works.