Sammie Ellard-King
I’m Sammie, a money expert and business owner passionate about helping you take control of your wallet. My mission with Up the Gains is to create a safe space to help improve your finances, cut your costs and make you feel good while doing it.
Liverpool posted record-breaking revenue of £703 million for the 2024-25 season – but their profit after tax was just £8 million.
So how does a club earning nearly three-quarters of a billion pounds end up with such a modest bottom line?
The answer lies in rising costs.
Where Did the £703m Revenue Come From?
Liverpool’s revenue jumped by £89m (14.5%) compared to the previous year:
Media revenue: £264m (up £60m) – boosted by winning the Premier League title and reaching the Champions League last 16
Commercial revenue: £323m (up £15m) – including Taylor Swift and P!NK concerts at Anfield, plus new partnerships with Japan Airlines, Lucozade and others
Matchday revenue: £116m (up £14m) – the first full season with the new Anfield Road Stand, regularly welcoming crowds over 60,000
This was the highest revenue of any Premier League club, and made Liverpool the highest-placed Premier League club in the Deloitte Football Money League.
More news:
So Why Only £8m Profit?
Because costs rose even faster than revenue:
Staff costs: £428m (up £42m) – the highest wage bill in the Premier League
Administrative costs: £657m (up £57m) – including operational expenses, utilities, and other running costs
That means for every £703m Liverpool earned, they spent £657m on administrative costs alone.
Staff costs have reportedly doubled in under 10 years, while utility costs at Anfield have surged by 107% over the past four seasons.
Is £8m Profit Good or Bad?
It’s actually a massive turnaround. The previous year, Liverpool posted a pre-tax loss of £57m, largely due to missing out on Champions League football.
So going from a £57m loss to an £8m profit represents a £65m swing in the right direction.
Jenny Beacham, Liverpool’s chief financial officer, said: “We make no secret of our desire to run and operate a financially sustainable club, to grow revenue streams, and to do all we can off the pitch to help bring more success on it.”
How Much Did Liverpool Earn From the Title?
Liverpool reportedly earned just under £175m for clinching the Premier League title. This includes UK and international broadcast payments, equal shares, commercial revenues and facility fees.
As many as 30 of their 38 league fixtures were broadcast, which is reflected in the upturn in media revenue.
From the Champions League, Liverpool earned just under £84m for their run to the last 16, where they were knocked out on penalties by eventual winners Paris Saint-Germain.
What About Transfer Spending?
The financial year runs until 31 May 2025, so it doesn’t capture Liverpool’s record-breaking summer 2025 spending spree.
Liverpool spent around £450m last summer, including:
- £125m on Alexander Isak from Newcastle (British transfer record)
- £116m on Florian Wirtz from Bayer Leverkusen
They generated roughly half that amount through departures.
The new 10-year kit deal with Adidas, worth over £600m across the decade, also isn’t included in these figures. That formally began on 1 August 2025 and will appear in next year’s accounts.
Other Revenue Sources
Commercial revenue was boosted by non-matchday events, including Anfield concerts. Taylor Swift performed three nights at Anfield in June 2024 during her Eras Tour, alongside shows from P!NK.
Liverpool also extended their longstanding partnership with Carlsberg for another 10 years. At 42 years total, it’s now the Premier League’s longest-standing partnership.
The official LFC Store app accounted for almost a quarter of all ecommerce revenue, with a 15% increase in active weekly users.
Digital and Social Media
Liverpool was the most-engaged Premier League club, generating 1.7 billion social media fan engagements across the reporting period.
The club’s 20th league title win was the most-engaged day of all time with more than 62 million social media engagements across all channels in 24 hours.
Liverpool was also the most-watched Premier League club during 2024-25, with a cumulative global TV audience of more than 588 million, according to Nielsen.
The club recorded 87 million visits to Liverpoolfc.com and reached more than 200 million social media followers across all accounts.
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