Anna Brading: Turning Your Time Into Money With Side Hustles

Most of us have only ever been taught one money move: cut back. Anna Brading, author of “Money Mentor”, joins me for this Money Moments short to explain why increasing your income through side hustles has no ceiling, and how a simple planning process can turn a vague “sort my finances out” feeling into an actual plan.

I get messages all the time from people who are struggling and want to know what they can do to increase their income. My first question is always about a time evaluation: how much of your day is going to Netflix, TikTok or scrolling before you even look at where else that time could go.

Anna’s take on this really stuck with me. She said there’s a limit to how far you can cut back, but “there’s not really an upper limit to that amount you can create through bringing in extra income.” That reframe, from scrimping to earning, is what this whole episode is about.

We also get into her planning process, why one in three people have less than £100 saved, and why she now sees saving as its own kind of snowball.

———

Gains App is LIVE!

An AI-powered budgeting and cashback app designed to help you make more of your money.

Download here: https://gainsapp.onelink.me/8IhT/oiaimr1z

———

Get a FREE FRACTIONAL SHARE worth up £100 when you deposit £1 with Trading 212

https://www.trading212.com/join/MGP

If you don’t receive the free fractional share, head to the menu and put the word ‘MGP’ into the promo code section.

(Capital at risk when you invest)

———

DISCLAIMER:
This video is meant for educational purposes and should not be considered financial advice. When you invest your capital is at risk. Past performance is not a guarantee of future success.

This podcast description contains affiliate links – if you click on one and make a purchase we may receive a small commission. This does not alter our suggestions and there is no charge for you.

Key takeaways

  • Cutting back has a floor, but income from side hustles and businesses has no ceiling.
  • Match your side hustle to your season of life: service-based work like tutoring suits people with only a few spare hours a week.
  • Build a “deep dive board” of what you actually want, then cost it out in phases: free actions first, low-cost items second, big goals third.
  • One in three people have less than £100 saved, and building even a small buffer improves sleep and wellbeing, not just finances.
  • Treat saving like a debt snowball: start with £100, prove to yourself it feels good, then build momentum from there.

Timestamps

  • [00:18] Income vs Cost-Cutting: Why Side Hustles Have No Ceiling
  • [01:26] Tool: Matching Side Hustles To Your Season Of Life
  • [03:01] Deep Dive Board: Visualising Your Financial Goals
  • [09:00] Tool: The Four-Step Planning Framework
  • [10:02] Why One In Three People Have Less Than £100 Saved
  • [12:07] Emergency Funds And Taking Bigger Financial Risks
  • [13:09] Tool: The Saving Snowball Method

Turning your time into money

Anna’s own side hustle story started small. With three young kids at home, she couldn’t cut her spending much further, so she looked at her time instead. “I did actually have time. I had time when they were napping,” she told me. Before she built any business, she started with tutoring, a service-based side hustle that paid well per hour for just a few hours a week. She also did data entry and number crunching for people, using spreadsheet skills she already had.

Anna’s advice is to treat side hustles like a buffet rather than a single fixed path. “These are all the things you can do. Most of them we never got taught about. Have a look… do you want a bit of that? Do you want a bit of that? Try this. There’s not one thing. It’s lots and lots of different routes.” If you’re short on time but flush with cash, she suggests investing instead, since dividend payouts don’t rely on your hours the way a side hustle does. Our top ways to earn a side income guide is a good next stop if you want to see the full range of options laid out, and investing for beginners covers the dividend route Anna mentioned.

Building a plan that actually works

Most people jump straight to action when money feels tight: build a budget, cut expenses, do something now. Anna’s approach starts a step earlier, with what she calls a “deep dive board”, a visual record of what you actually want your life to look like, from family time to business goals.

From there, she breaks it into phases. Phase one is anything free, just put an action in your calendar. Phase two is lower-cost items you could budget for, listed and costed so you know your real monthly total. Our budgeting calculator is built for exactly this stage, working out what you can actually afford once everything is listed. Phase three is pricing up the bigger dreams, because as Anna put it, “we often think things are more expensive or out of reach than they are.” If you’re not sure where your money is currently going, auditing your spending first will make all three phases easier.

Why an emergency fund changes everything

One in three people have less than £100 saved, which Anna sees as a real indicator of how we handle money, not a moral failing. Buy now, pay later and general availability of credit are eating into savings before people even start. But the upside of building a buffer goes beyond the number itself. “Saving can improve your sleep,” Anna said, and a lower earner with savings can report better wellbeing than a higher earner without any.

There’s a practical side too. “Having an emergency fund basically allows you to take bigger risks safely,” Anna explained, whether that’s starting a business or simply moving your finances forward faster. If you’re not sure what size buffer to aim for, how much should be in my emergency fund breaks that down properly. Anna’s own approach is to treat saving like the debt snowball: “start with 100 pounds… build your confidence, see how good it feels”, then let the momentum carry you toward your next milestone.

This transcript is auto-generated and lightly edited for readability, it may contain errors.

[00:18] Anna Brading:

There’s a lot of focus on when you’re struggling with money, scrimp and save and cut back. And I learned firsthand having three kids that were small, already having lived quite tight, we couldn’t cut back too far. There’s a limit you can cut back. But when we’re talking side hustles and starting little businesses, even if it’s not Tesla, there’s not really an upper limit to that amount you can create through bringing in extra income. And that’s what fascinated me. Because I thought, huh, I’ve only ever learned to just cut back. There’s other ways of doing this, and that’s to increase your income.

SPEAKER_02: So I am so glad that you said that because I get messages all the time from people that perhaps are on the breadline or just struggling a little bit, and they say, you know, what can I do? Like, what can I do to increase my income? And I say, Have you done a time evaluation? Like, you know, you can start with your Netflix, for example, or your TikTok or your Instagram and your phone screen time. Like, that’s a really good place to start from. Yeah. And then really, as well, like you’re not going to get support from the government, from people outside in. You do need to look at you and how you present yourself to the world.

[01:26] Anna Brading:

Some people will say, you know, I’ve got a very demanding job, I’ve got a very demanding career. I can’t find that time. And there are situations where absolutely, especially if you’ve got young kids or you know, family life is difficult, there are those times. And I think it’s identifying the season you’re in and finding the strategy for the fit for that season. I had young kids, but I did actually have time. I had time when they were napping. I had time. So one thing I did before businesses, I did a side hustle, which was just tutoring. And actually, you put a few hours in and you actually can get paid quite well per hour. Yeah. So service-based side hustle, really good for if you’ve only got a few hours a week. So I could kind of go, okay, well, I can make this much for doing that. I’ve also got these hours here. So if I use that for starting a business, that for side hustling. I did a little bit of like data entry stuff as well. Like, like I was good on Excel. So I did a lot of like number crunching and bits like that for somebody too. And so you can do these little bits and bobs. Um, but I think it’s the right strategy for your season of life. So if you’re somebody who’s got money, haven’t got time, but you’re like, I’m not using my money to the best ability, it might not be a side hustle. It might be, well, we’ll look into investing because that’s the way you can even you could get growth for investing, but you can also get dividend payouts, and that’s not relying on your time. So there’s different strategies for for where you’re at. I always like to think of it as a buffet. So you’re like, these are all the things you can do. Most of them we never got taught about. Have a look. Like, just have a little look around, see what piques your interest. Like, do you want a bit of that? Do you want a bit of that? Try this. There’s not one thing. It’s lots and lots of different routes.

[03:01] Sammie Ellard-King:

You talk about planning a lot in your content. Like a lot of people struggle with planning because they don’t know what the end goal is. So, how would you approach planning and what does that mean to you?

SPEAKER_00: So I think if you’re feeling the pinch right now and you’re thinking, oh, I need to sort my finances out. Because I often, when I get members coming to our membership and stuff, one of the first questions I asked them is, Why now? What was it that made you want to start sorting your finances out? Because there’s always a reason. It’s not something you want to just do for fun on the weekend unless you’re really into finance. That was not me. I got to this point because I wanted, because I had to, because I had to sort our finances out. So there’s often there’s a pinch. And I think the trouble with that is you want to get to action straight away because you want to change things. You want things to change tomorrow. You’re like, I just need to sort my finances out, make it better. So you get into the kind of do-do-do, like, I just need to get a budget, I need to do this, I need to do that. When was the last time you asked yourself? When was the last time you asked yourself what you really want? When was the last time you actually sat down and really thought, what do I want my life to look like? What you really want? When was the last time you actually sat down and really thought, what do I want my life to look like? Maybe now, maybe next week, maybe in a year’s time, maybe in five, ten years’ time? Scary question, especially if you are somebody who has been taught there’s only one route to making income, this is your trajectory. So you have this mapped picture kind of mapped out anyway. So you’ve probably already ruled some stuff out. But if you stop and you go, hang on, if there are other routes, if I’m just gonna believe that for a second, what would I really want? What would I want my life to look like? And so um I get people to make it what I call a deep dive board, which is very similar to like a vision board situation, but because I call it a deep dive board because I feel I want to call it something different because I tapped it then afterwards to actual numbers and finance and costings. So it’s it’s kind of a different approach. And also I’m not it’s not to do with manifesting, it’s it’s actually just to make a plan. Put down things that represent where you want to get to. I put everything on there from family life, what do I want my relationship with my kids to look like? So I’ll put things like um reading them books, like a picture of someone reading a kid’s books. I’ll put things like what our garden should look like, like it’s a home life. I’ll put down different stats for my business. I’ve actually also put down things I want people to say about my business. So imaginary quotes of mentor of money is a place where da da da da or something like that. I’m not a vision body person in terms of I don’t, I’m not a manifesting person. That’s not my belief system. So I’m a Christian and believe in God and stuff like that. So I’m that’s my kind of route, my spiritual route. So it’s not something that I’m gonna go, oh, because I put it on there, it’s gonna happen. However, I’m a big believer that you’re always moving. And I think we can either be moving intentionally in the place we want to go in the direction we want to go, or we can just be drifting. And I think in life, you you know, every single day you’re moving forward, you’re going somewhere, there’s money coming in, there’s money going out, things are happening, you’re making decisions, you’re not just static, you you’ve got another day older, so you your your your age has increased. So I think we can either drift to where we we don’t plan and we just drift, or we can start paddling towards where we want to go. And I think what a board like this helps you do is even allow your subconscious to kind of go, that’s where I want to go. Okay, let’s look for ways to get there. So one time I put on um a picture, completely forgot about it. A year later, I was telling my friend about this idea of boards and stuff, and I just said, hang on a second, wait a second, I’m just gonna go get mine because I’ve just had this really weird thought. Went and got it, pulled up the picture, and I was like, oh my gosh, that’s really weird. It was a picture that I had put of. So I went to the Dordogne in France when I was a kid and went canoeing down the river, and it’s one of my core memories, absolutely loved it. And I was like, oh, I’d love to do that with my kids. They’re about the right age now. That summer, we’d done that trip. I’d forgotten I’d put it on my board, and we had almost the exact same photo in our camera roll.

[07:02] Sammie Ellard-King:

That’s really interesting. I don’t actually do that. I actually have a one-year goal, a five-year goal, and an ultimate goal. And what I do is I break them down into five steps that I can manage from there. Love that. And in those goals, like basically I’ll split them up so you can do things in what can you do this month, for example? What can you do in six months? What can you do in a year? And then I work towards those. That could be like, you know, a family holiday in your one-year goal, for example, and then more in your five-year goal. You’re working to bigger goals as you progress. Yeah. So would you say that that’s kind of the phase of the planning stage, that first phase?

SPEAKER_00: Yes. So I think a great next step is to write down anything that’s free. So have you look at your board and say, well, well, well, some of these things don’t cost any money, so I can just do them now. I just need to put an action down. So that would be phase one. Is so things like I want to teach my kids Spanish, okay, book it in your calendar. Phase two would be to then look at the things that are lower cost items you probably could do if you budgeted better, if you had a plan. So you look at those and then it’s like, what do they cost? So, oh, I want to start going to the gym. Okay, what does that actually cost? Write it down. So listing, yeah, listed it, list it down, add those up. So, what’s my monthly cost for all of those? Can I do that yet? Which ones can I do now? So, again, that’s for later on when you start making a budget. It’s like pulling those things in. So you’re designing your budget to fit the thing you really want to do. And then the third phase would be, okay, I can’t cost I can’t afford these things. What do they cost anyway? Because they might actually be less than I think they are. I think we often think things are more expensive or out of reach than they are. So even um, I don’t know if anyone’s said to you, you know, I think I think Tony Robbins does a thing on this of what do you think you need to like have everything you want? And the number people pick pick normally is like a billion pounds or like something really big. And then he does this the whole thing. I think it’s in the book Money Master Game. I’ve forgotten, but I think it is. And he says, like, actually, if you just write it all down, just have a look. You want a jet, okay? Well, what does that actually cost?

[09:00] Sammie Ellard-King:

So, step one is visualization, step two is writing down how to actually make it happen.

SPEAKER_00: Yes.

SPEAKER_02: Step three is budgeting out the next stage, and then step four is working out how much your actual dream life is gonna cost.

SPEAKER_00: Exactly. That was a very good summary. And how long does that take? That doesn’t take long because actually at the moment you’re just putting down numbers, it’s just a sketch and it’s to come back to. So in the book, what I do is I do um mindset money multiply is the is the format of the book. It’s 10 steps that I think everyone should know. These are the 10 big things I learned that I’m like, we should all know this stuff. So just 10 things overall, and then three sections. So we start with mindset, and that’s where the planning, the stuff we just talked about would sit is in there. Then what we do is once you’ve got your numbers, you can pull that into the next section, which is the which is the managed section, which is where you’re really getting your finances in order and you’re getting things organised month to month, you’ve got systems in place, you’ve got automations happening, but you’re using the numbers you’ve just come up with um to again push you in that direction. Yeah.

[10:02] Sammie Ellard-King:

Yeah, one in three people at the moment have less than a hundred pounds, which actually blows my mind if you think about it. Like, honestly though, why do you actually feel like that’s the case?

SPEAKER_00: It’s a real indicator of how we’re handling our money that we’ve got. Basics like an emergency fund. A lot of people don’t know what an emergency fund is, they don’t know what it should be, they don’t know where to keep one. Another angle in it is buy now, pay later, and all the stuff that’s so available to us now that we’re putting on the credit card. We are then having we can buy stuff, we can get things, but then we have to pay for it later. And that’s eating up our savings as well. Saving isn’t glamorous, saving isn’t sexy and fun. It’s this kind of quiet discipline that gets you something else. And one of the other things that people don’t talk enough about when it comes to saving is the well-being component. There’s another study I did a video on recently about how saving, it’s come out now that saving can improve your sleep. So even to go from zero savings to just £100 a bit more saved, even even a little bit, can improve your sleep. So you could get a better sense of well-being and life satisfaction by being on a lower income but having savings, you can have a better life satisfaction and well-being than a higher earner without savings.

[11:18] Sammie Ellard-King:

That makes sense. Four in five stress-related illnesses are money related.

SPEAKER_00: Yeah, but savings give you that well-being. They give you that sense of, oh, okay, we’re gonna be alright.

SPEAKER_02: We say just try and get to your first 10 grand saved. And the thing is with that, is that we hop back on a call with these people and they say, you know, I’ve done it. And I say to them, how do you feel? And they go, Yeah, like it’s completely liberating. Yeah. I’m honestly completely agree. I think it’s so important for people. Like, you don’t have to then answer to, you know, an asshole boss if he turns up and he’s mean to you at work or, you know, you’re in a toxic work relationship or something like that. Um, you’ve got options, you know, you’ve got freedom and you have something to fall back on if something goes wrong. Yeah. And I just think that has such a profound effect on your mental health.

[12:07] Anna Brading:

And we don’t talk enough as well about risk and how actually to make things happen with your finances, there are risks involved. If you want to grow your money, if you want to move things forward, like starting a business, there’s risks. Having an emergency fund basically allows you to take bigger risks safely. Okay, so I can go from trying to like a snail pace of trying to move things forward in my finances to like, okay, now I can take bigger steps and I can move this along. And we definitely experienced that too. When we got our emergency fund on, we were like, oh, we’ve got options.

SPEAKER_02: It’s a tough one for me with emergency funds because a lot of people say six months, and I just have to disagree with that a little bit. Yeah, yeah, yeah, yeah. For me, it’s just so much money for a lot of people. And often, if you just cut out the coffees and the Ubers and actually got a number that, you know, realistically you could live off. You know, you’re not on noodles or anything, you can just live off it, it would make a big difference to you. Like that could be like 1.5k, and if you times that by say three, and that’s three months, that’s you know, four and a half grand. That’s a big, big difference.

[13:09] Anna Brading:

You know, a lot of people are um are really familiar with the debt snowball. And I was thinking recently, I made a video about this about you should see it as a saving snowball as well.

SPEAKER_02: Oh, cool.

SPEAKER_00: So do the same thing, you know, start with 100 pounds. If you’ve not got any savings, start with 100 pounds, build your confidence, see how good it feels. And the whole thing, the whole point of the debt set snowball is is it’s a psychological thing. It’s like pay off the smallest debt, see how you feel, see how good it is, pay off the next biggest debt, see how good it is. And it’s the same with saving. Get the 100 quid, snowball into a thousand, and now into, you know, and then you can just like keep going. Then you’re like, oh, this is really worth it. But you’ve got to prove it to yourself and realise how good it is, and then you’re like, oh yeah, okay. Actually, it’s legit. This is fine.

SPEAKER_02: Have you ever felt like investing is only for the experts? Well, with trading 212, that couldn’t be further from the truth. They’ve made it their mission to democratize investing. So now anyone can start building their financial future, regardless of experience or their budget. Their stocks and shares ISA is packed with benefits. No platform fees, industry low FX fees, and access to thousands of investment options from ETFs and funds to individual stocks. Plus, the app is so user-friendly, you can start investing with just a few taps. But what really sets Trading 212 apart is how they’re FCA regulated and offer clients’ funds FSCS protection. So while your investments can go up or down, you know that they’re held in a safe, secure environment. And right now, there’s never been a better time to join. Trading 212 is giving you a free fractional share worth up to £100 when you open an account and deposit just £1. To claim your free share, click the link in the show notes below or enter the promo code MGP when you sign up. That’s MGP when you sign up. As always, remember your capital is at risk when investing. ISA rules, T’s and C’s, and other fees may apply. If you’ve ever wanted to start investing but didn’t know where to begin, Trading 212 is here to make it super simple. Start your investing journey today and see where it can take you.

Frequently asked questions

Who is Anna Brading?

Anna Brading is a personal finance expert and author of “Money Mentor”, the founder of the Money Mentor / “Money and Us” content brand, and a mother of three who built her own financial knowledge from a point of needing to sort her family’s finances out.

What is a "deep dive board" and how is it different from a vision board?

Anna’s deep dive board works like a vision board in that you put down images and goals representing where you want your life to go, but she then costs each item out into actual numbers and a budget, rather than leaving it as pure visualisation.

How much should I have in an emergency fund?

Anna is cautious about the common six-months-of-expenses rule, since that figure feels unreachable for a lot of people. Starting with a smaller, realistic number, even a few hundred pounds, and building from there tends to work better than aiming for a target that never gets started.

What's the best side hustle if I only have a few hours a week?

Service-based side hustles, like tutoring or freelance admin and data entry work, tend to pay well per hour and fit around a small window of spare time, which is why Anna started there before building a business.

Why do people with less money sometimes feel better off than higher earners?

Anna points to research showing that people with savings, even a modest amount, report better sleep and life satisfaction than higher earners with none, because the buffer itself creates a sense of security regardless of income level. This content is for educational purposes only and should not be considered financial advice. When you invest, your capital is at risk. Past performance is not a guarantee of future results. This article may contain affiliate links; if you click through and make a purchase we may earn a small commission at no extra cost to you.

———

Get your FREE Money Action Plan
Take Our Quiz Now

Scroll to Top