I founded the Gains App, so read this as the founder’s view, not an independent review. I built it with my co-founders Chris Barnes and Jamie Dunmore, and I’ve not given it a score, because marking my own homework wouldn’t mean anything.
Gains App is a free UK app that combines budgeting with instant cashback: you buy a digital gift card for the shop you’re about to visit, the cashback usually lands within 60 seconds, then you pay with the gift card. It suits people who do a regular in-store shop at big chains and want to see where their money goes. The catches: supermarket rates are 2% to 3%, you need £10 before you can withdraw, the free plan links only one bank account, and it’s a young app. Everything here was checked on gainsapp.com, its terms and its App Store and Google Play listings on 10 November 2026.
On safety: Gains never holds the money in your bank account and can’t move it (it has read-only access). Your cashback balance and any unused gift cards are not covered by the FSCS.
Founder's pick for budgeting plus cashback
Gains App
Every account, bill and subscription in one clear picture, plus instant cashback
- Connects every account through Open Banking
- Sorts your spending and spots patterns and upcoming bills
- Shows you where to free up room in your budget
- Instant cashback on your everyday spending
- Cashback balance and gift cards are not FSCS protected
- Cashback expires after 12 months with no activity
- £10 minimum withdrawal, plus a small processing charge
- Free plan links 1 bank; Pro is £5.99 a month or £39.99 a year
- Free
- fee
- Gains Pro £5.99/mo or £39.99/yr
Affiliate link.
Gains App review: the key facts at a glance
| Gains App (checked 10 November 2026) | |
|---|---|
| My rating | Not scored: I founded it |
| Best for | Everyday in-store spending at big chains, plus simple budgeting |
| Cost | Free, or Gains Pro at £5.99 a month or £39.99 a year |
| Cashback | Gift cards at 160+ brands; 1.35% to 16% on Gains’ brand pages, 2% to 3% at the big supermarkets |
| Withdrawals | To your bank from £10 (small processing charge), or spend your balance on gift cards any time for free |
| Bank connections | 1 on the free plan, up to 6 on Pro, read-only via open banking |
| Protection | Your bank money keeps its normal FSCS cover; cashback balance and gift cards are not FSCS protected |
| Not available | Savings or investment accounts, joint budgeting, a web or iPad app |
| Ratings | App Store 4.9 (180 ratings); Google Play 4.4 (42 reviews); Trustpilot 4.6 (31 reviews) |
Who Gains suits (and who it doesn’t)
Gains suits you if
- You do a weekly shop or regular spending at big chains like Tesco, Sainsbury’s, Boots, Costa or Currys and are happy to buy a gift card first.
- You’ve tried budgeting spreadsheets and given up, and want spending sorted into categories automatically.
- You want cashback in store, not just online, and don’t want to wait weeks for it.
- You mostly use one bank account, or you’re happy to pay for Pro to link more.
Look elsewhere if
- You want an app that saves or invests for you (Gains has no savings or investment accounts).
- You want cashback without changing how you pay: a card-linked app or cashback credit card is less effort.
- You need to budget as a couple across a joint account.
- You want the longest track record and the biggest review base: Gains launched in 2026.
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How much cashback does Gains App pay?
Gains cashback works differently to a cashback website or card-linked app. You don’t earn just by shopping normally: you buy a digital gift card in the app first, paid straight from your bank through open banking (the regulated way for apps to see your transactions and make payments with your permission), then spend the gift card at the till or online.
These are the rates on Gains’ own brand pages on 10 November 2026. Rates are set per retailer and can change, so the app always shows the live rate before you buy.
| Retailer | Cashback rate | Type |
|---|---|---|
| Asda, Morrisons, Iceland | 2% | Supermarket |
| Sainsbury’s | 2.25% | Supermarket |
| M&S | 2.5% | Supermarket |
| Tesco | 3% | Supermarket |
| Boots (online) | 3% | Health and beauty |
| Argos | 3.25% | General retail |
| Just Eat, Deliveroo | 4% | Food delivery |
| Currys | 5% | Electricals |
| B&M | 6% | Home |
| Costa Coffee, JD Sports, New Look | 8% | Food and drink, fashion |
| Starbucks | 9% | Food and drink |
| Red Letter Days, Virgin Experience Days | 16% | Experiences |
Across all 161 brand pages the rates run from 1.35% to 16%. Gains’ homepage says users earn “on average 7%” and that it puts “£1,091 a year back in your pocket”. To be straight with you, both are our own modelled figures, based on 2023 ONS household spending data and the offers on Gains, not an average of what real users have earned. If most of your spending is a supermarket shop, you’ll earn nearer 2% to 3%.
A realistic example
Say you spend £40 a week on a Tesco shop. At 3%, that’s £1.20 back a week, or £62.40 a year. Add £4 a week at Starbucks at 9% and that’s another £18.72 a year. Neither number changes your life, but it’s money back on spending you were doing anyway.
The small print worth knowing
- Cashback usually lands within 60 seconds, but Gains’ terms say it can show as “pending” until a retailer’s returns period has ended.
- You can withdraw by bank transfer once your balance reaches £10, one withdrawal every 24 hours. A small charge covers payment processing (it’s shown before you confirm). Spending your balance on another gift card is free.
- If there’s no activity on your cashback balance for 12 months in a row, it expires. Gains says it will warn you at least 30 days before.
- Gift cards generally start from around £10, depending on the retailer, and can’t be refunded once issued except under your statutory rights.
- The Cashback Streak: buy at least one gift card every week and every four weeks in a row earns a one-off Cashback Boost for a purchase of your choice. Boosts expire after 28 days, and missing a week resets the streak.
Gains App features: what you get for free
- Budgeting: transactions sorted into categories automatically (change any with a tap), monthly spend analysis, a weekly spending report, spending by retailer or category and a monthly budget.
- Bills and subscriptions: recurring payments spotted automatically, plus a money calendar for upcoming payments, renewals and birthdays.
- Cashback: instant gift card cashback, offers ranked by where you already spend, and a “missed cashback” meter showing what you could have earned on recent purchases.
- Savings goal: one goal on the free plan.
- Money toolbox: calculators for take-home pay, tax, mortgages, compound interest, FIRE and more, plus a short course on budgeting, saving, credit and tax.
- Streaks and achievements to help build the habit.
- Switching offers: broadband and mobile comparisons. These are partner offers, and Gains may earn a commission if you switch.
Spending history on the free plan covers this month and the two before it.
Is Gains Pro worth it?
| Gains (free) | Gains Pro | |
|---|---|---|
| Cost | £0 | £5.99 a month or £39.99 a year |
| Bank connections | 1 | Up to 6 |
| Spending history | Up to 3 months | Up to 13 months |
| Custom categories | No | Up to 8 |
| Custom pay cycle (payday to payday) | No | Yes |
| Savings goals | 1 | Unlimited, tracked automatically |
| Boosted cashback rates | No | Yes, at selected brands |
| Net worth tracker | No | Yes |
| Instant cashback, budgets, bill tracking, calculators | Yes | Yes |
Pro is mainly worth it if you bank with more than one provider and want everything in one place, or you’re paid weekly or mid-month and want budgets that run payday to payday. You can cancel any time, and new subscriptions have a 14-day cooling-off period.
On boosted cashback alone, do the sums. Gains doesn’t publish a fixed boost, but as an illustration: if Pro added one percentage point on everything you buy through Gains, you’d need to put about £4,000 a year through the app (£77 a week) to cover the £39.99 annual fee. If it’s only your supermarket shop, the free plan is probably enough.
Read nextPlum App Review – Is it worth using in 2026?Is Gains App legit and safe?
Yes, and you can check each of these yourself rather than taking my word for it:
- The company: Gains App is run by Gains Money App Ltd, registered in England and Wales, Companies House number 16565380.
- Regulation: Gains Money App Ltd (Gains App) is registered with the Financial Conduct Authority as an agent of TrueLayer Limited (FCA reference number 903144). TrueLayer Limited is an electronic money institution authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 (FRN 901096). You can check it on the FCA Register.
- Bank connection: runs through TrueLayer, an FCA-regulated open banking provider. It’s read-only: Gains can see your transactions but can never move your money, never sees your bank login, and you can revoke access at any time. Open banking rules mean you reconfirm the connection every 90 days.
- Security: Gains uses 256-bit encryption and two-factor login.
- Identity checks: you verify with a photo of your ID and a selfie. The terms don’t mention a credit check.
As I put it on the podcast: “It’s regulated by the FCA. So we have FCA agent status on Gains App. And what it is, it’s read-only access to your transactions. It can never move money, can’t access your accounts, it can’t do anything at all.”
What is and isn’t protected
The money in your bank account stays exactly where it is, with your bank’s normal FSCS protection (up to £120,000 per person per banking licence). Your Gains cashback balance and any unused gift cards are different: they’re not FSCS protected, and Gains’ terms don’t describe them as safeguarded. So treat them like any retailer gift card: spend the gift card soon and withdraw or use your cashback rather than letting a big balance build up.
Gains connects to most UK banks, building societies and credit cards through open banking, and gift card payments work with any UK bank. You’ll need to be 18 or over, live in the UK and have a UK-issued debit card.
How does Gains work?
- Download the app on iPhone (iOS 16.4 or later) or Android. There’s no web or iPad version.
- Connect your bank through open banking. You’re sent to your own banking app to approve it.
- Get your dashboard: Gains sorts your recent spending, spots recurring payments and shows the cashback offers worth most to you, including what you could have earned.
- Set a budget and a savings goal. You can change the figures any time.
- Earn cashback: before you shop, buy a gift card for the amount you need, then pay with it instead of your card or Apple Pay.
- Withdraw or reuse it: cash out from £10, or put your balance towards the next gift card.
I built Gains because I’d hit the same wall for years. In my own words on episode 186 of the podcast: “I’ve tried Snoop, I’ve tried Emma, I’ve tried multiple cashback apps, I’ve tried manually tracking in those spreadsheets, I’ve evolved that spreadsheet, and it still required such a lot of effort.” And: “I just wanted something that would bring it all together. And I kept thinking, basically, well, why doesn’t this just exist?”
Not sure where to start?
Pick your goal (debt free, start investing, side income, saving for something big) and get a free money plan you can level up on. Takes about two minutes.
Get your free money planIs there a Gains App referral code?
There isn’t one public code. Every user gets their own invite link in the app, so if you see someone sharing a “Gains referral code”, it’s their personal link. Under Gains’ terms, the referral reward is paid once the friend you invite has redeemed their first cashback offer, it’s for verified UK users aged 18 and over, and it’s one bonus per person. The current reward amount is shown in the app, and Gains can change or end the scheme.
Gains App user reviews and feedback
On 29 October 2026 Gains had 4.9 out of 5 from 180 ratings on the App Store, 4.4 from 42 reviews on Google Play (5,000+ downloads) and 4.6 from 31 reviews on Trustpilot, with 87% five star. That’s a small base. Trustpilot itself notes we haven’t invited customers to review recently, so the reviews may not be representative.
Gains’ own site says the app had 14,497 downloads in its first four months and users had earned £23,149.38 in cashback (as of 22 September 2026). It’s early days, and I’d rather you knew that.
The recurring requests in reviews are fair ones: gift cards from lower amounts (students especially spend under £10 at a time), making it easier to find gift cards you’ve bought, adding money to an existing gift card, and exporting transactions.
What are the pros and cons of Gains App?
Pros
- Free plan includes cashback and budgeting
- Cashback usually lands in about a minute and works in store
- Offers ranked by where you actually spend
- Read-only bank access and FCA agent status you can check
- No contract on Pro
Cons
- Supermarket rates are only 2% to 3%
- You have to buy a gift card before every shop
- £10 minimum withdrawal with a small fee, and balances expire after 12 months of no activity
- Cashback balance and gift cards aren’t FSCS protected
- Free plan links one bank and shows three months of history
- No savings, investing or joint budgeting, and it’s app-only
- New, with a short track record
Gains alternatives: how it compares
| Gains | Emma | Plum | Snoop | YNAB | |
|---|---|---|---|---|---|
| Free plan | Yes | Yes | Yes | Yes | 34-day free trial |
| Paid plans | £5.99 a month or £39.99 a year | £4.99 to £14.99 a month (from £41.99 a year) | £3.99 to £14.99 a month | £5.99 a month or £47.99 a year | $14.99 a month or $109 a year (US dollars) |
| Cashback | Instant gift card cashback, free plan | Cashback deals on the Plus plan | No | No | No |
| Saving or investing | No | Investing from £1 | Savings, ISAs and a pension | No | No |
Prices from each provider’s own site (Emma, YNAB) or our product data (Plum, Snoop), checked 10 November 2026.
Gains vs Emma
Both do budgeting and cashback. Emma has been around longer and offers investing, but its cashback deals sit on the paid Plus plan, whereas Gains’ gift card cashback is free and paid within about a minute. Emma fits if you want a long-established app; Gains if cashback in store matters most.
Gains vs Plum
Plum is about automatic saving and investing, with ISAs and a pension. Gains has no savings or investment accounts and focuses on budgeting and cashback. Read my full Plum review.
Gains vs Snoop
Both have strong budgeting tools. Snoop leans on cutting your bills and deals; Gains on cashback for everyday spending. My Snoop review covers it in detail.
Gains vs YNAB
YNAB (You Need A Budget) is a rigorous budgeting method with a steep learning curve, priced in US dollars, with direct import for select UK banks. Gains is simpler and UK-focused.
For every cashback option, not just Gains, see my guide to the best cashback apps in the UK and the complete UK cashback guide.
Best Budgeting Apps UK 2026
Snoop, Plum, Chip and Moneybox, personally tested and compared.
Compare the appsHow I wrote this review
This isn’t a tested-and-scored review like my others, because I can’t be neutral about my own app. Instead, every feature, price, rate and rule on this page comes from gainsapp.com, Gains’ terms (last updated 4 November 2026) and its App Store and Google Play listings, all checked on 10 November 2026. Ratings are from the app stores and Trustpilot on the same day. I’ve included the limitations I’d want to know as a customer. Gains doesn’t pay Up the Gains for sign-ups, but I own part of it and Gains earns a small amount on every gift card bought, so read my enthusiasm with that in mind. More on how we make money.
Final thoughts: is Gains worth downloading?
If you do a regular in-store shop at big chains and want to see where your money goes, I think it’s worth a try: it’s free, cashback lands in about a minute, and budgeting is done for you. It’s less useful if most of your spending is bills, rent or small shops not on the list, or if you want an app that saves and invests for you, where Chip or Plum fit better (see my Chip review).
What I still want to fix: higher supermarket rates, gift cards for smaller amounts, and more banks on the free plan. If you want something to budget with alongside it, our free budgeting calculator sets out a 50/30/20 plan in a minute.
Frequently asked questions
What is the Gains app?
A free UK app that combines budgeting and instant cashback. It connects to your bank through open banking, sorts your spending, and pays cashback when you buy digital gift cards at 160+ brands.
Is Gains App legit?
Yes. It’s run by Gains Money App Ltd (Companies House 16565380), registered with the Financial Conduct Authority as an agent of TrueLayer Limited (FCA reference number 903144). TrueLayer Limited is an electronic money institution authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 (FRN 901096). Its read-only bank connection runs through TrueLayer.
Who owns Gains App?
Gains was founded in 2025 by me, Sammie Ellard-King (CEO), with Chris Barnes (COO) and Jamie Dunmore (CMO), the team behind Up the Gains.
Is Gains free? What does Gains Pro cost?
Yes, cashback and budgeting are free. Gains Pro costs £5.99 a month or £39.99 a year and adds up to 6 bank connections, longer history, custom categories, a net worth tracker and boosted cashback at selected brands.
How does Gains cashback work?
You buy a digital gift card for a retailer in the app, paid from your bank, and cashback usually lands in your balance within 60 seconds. You withdraw from £10 or spend your balance on more gift cards.
Is my money protected by the FSCS?
The money in your bank keeps its normal FSCS protection, as Gains never holds it. Your Gains cashback balance and unused gift cards are not FSCS protected.
Which banks work with Gains?
Most UK banks, building societies and credit card providers through open banking. The app confirms your bank when you connect. You need a UK bank account and a UK-issued debit card.
Does Gains affect my credit score?
Gains’ terms describe an identity check with a photo of your ID and a selfie, and don’t mention a credit check. Connecting your bank gives read-only access to your transactions.
