Gains App is a UK budgeting and cashback app that combines money management and rewards in one place.
It uses Open Banking to connect to your bank accounts, track spending and suggest savings.
It also highlights personalised cashback offers on your everyday spending.
Most apps do budgeting or cashback; Gains does both.
(Disclosure: Gains App is built by the Up The Gains team. Read more about this relationship.)
| Price | Free to use, with optional Gains Pro from 5.99/month |
| Platforms | iOS and Android |
| Cashback | Instant gift card cashback at 160+ partner retailers |
| Bank connection | Open banking, works with most major UK banks |
| Best for | People who want budgeting and cashback in one app |
| Our rating | 4.5 / 5 |
I knew that there was a gap in the market for a personal finance app that doesn’t just help you save money, it helps you make more of it.
That’s why I decided to build Gains App – to help people in the UK take back control of their money and earn more on their everyday spending.
There are plenty of budgeting apps out there – and plenty of cashback apps – but there is nothing that combines the two in a way that is simple and easy to use.
Most budgeting apps are just glorified spreadsheets and make managing your money feel more like homework than helpful.
And cashback apps love to show you hundreds of offers you’ll never use – instead of personalising them to show you the brands you use every day.
Table of Contents
Gains App brings you AI-powered budgeting tools plus cashback rewards all in one place.
No more juggling apps - manage your money and earn more of it with Gains.
Personalised cashback offers help you get more for your money without changing your spending habits.
- Free to use
- Personalised offers
- Instant giftcard cashback
- Overview of all your spending
- AI assistant for money questions
- Secure connection to 60+ UK banks
- Budgeting and rewards in one place
- No affiliate cashback
- No bill switching (yet)
- No direct savings accounts
Gains App features
- AI chat assistant – Get instant answers to your money questions
- Personalised cashback offers – Save money on your everyday spending in-store and online at 160+ of your favourite retailers
- Budgeting tools – Stay on top of your monthly spending with spending overviews and category budgets
- Savings goals – Keep track of your savings with custom savings goals
- Bill and subscription tracking – Know exactly when your recurring payments are going out and spot any unnecessary spending (coming soon)
- Weekly and monthly spending summaries – Know exactly where your money goes every week and month
- Gamify your spending habits – Level up your financial life with onboarding rewards to help you get more from your money.
- Custom categories – Set custom budget and spending categories that match your life with Gains App Pro
Gains Rating
- Suitable For Beginners
- User Experience
- Price / Fees
- Useful Features
- Customer Service
- Customer Feedback
I’ve rated Gains a 4.5 out of 5 using our six-pillar method which I use to assess financial apps.
Gains scored best on its suitability for beginners and user experience.
Customer feedback was the lowest pillar simply because the app is newly launched, so there’s a smaller pool of public reviews to draw on so far, though the early 4.3 Trustpilot and 4.5 App Store scores are encouraging.
Gains App pros and cons
Pros
- Free to use base app features
- Instant giftcard cashback
- Personalised offers
- AI assistant for money questions
- Overview of your spending
- Secure connection to most major UK banks
- Budgeting and rewards in one place
Cons
- No direct savings accounts
- No bill switching
- No affiliate cashback
- iOS & Android only - no web or desktop app
- New app with short track record
- More substantial budgeting features on Pro tier
Is Gains App good for beginners?
Yes, Gains is good for beginners. Especially those that struggle to budget and find visual aids useful.
The fact that it connects with your banks within minutes and has a really easy to use interface makes it a very attractive option.
However, if you’re looking for a wider suite of features such as saving and investing then apps like Plum and Chip could be better solutions.
You can also check out our full list of UK budgeting apps here.
Who is behind Gains?
Gains is the newest UK budgeting and rewards app built by me, Sammie Ellard-King, founder of Up the Gains along with my co-founders Jamie Dunmore and Chris Barnes.
We identified gaps in existing personal finance apps – too complex, too expensive, or too boring and decided to build one that does exactly what we need.
Gains is set to combine three core elements rarely found together: comprehensive budgeting tools, personalised cashback rewards, and gamified financial goal tracking, all powered by an AI assistant you can chat with about your money.
How does Gains work?
1) Download app (iOS/Android)
Gains App is available on both iOS and Android.
Click a button below to download:
2) Connect bank accounts
Gains uses secure Open Banking connections via TrueLayer to obtain read-only access to your spending data.
When you first sign up to the app you’ll be asked to connect your account and then will be sent to your banking app to log in as normal.
Gains never sees or asks for your login credentials – everything is done directly through your banking app and access must be re-permitted every 90 days.
Open Banking is the secure, industry standard process used by hundreds of finance apps to securely access spending data.
3) Automatic spending analysis
As soon as your bank accounts are connected, Gains will analyse your recent spending data, categorising the transactions and getting ready to help you save money from day 1.
This will show you how much cashback you could have earned from your recent spending had you used instant cashback gift cards through Gains App’s partner retailers.
It will also show you your recurring transactions (e.g. bills and subscriptions) to show any that you might be paying for but not using.
You can then go and cancel any subscriptions you don’t want to keep.
4) Set budgets and savings goals
Next, you can go into budgeting and set your:
- Total monthly budget
- Category budgets
- Savings goals
The total monthly budget should cover all your bills, day to day spending and any other outgoings. It should be an accurate representation of what you spend, or what you want to spend, every month.
After setting the total amount you can then set individual budgets for each category such as groceries, household essentials, clothing and travel plus many more.
This does take a few minutes to set up but you can always come back to it later and change the figures if you didn’t get it right.
Budgeting is variable and everyone is different so don’t feel like you have to get it bang on first time.
Now is also the chance to set your first savings goal.
This can be as small or large as you like but pick something that will be fun and motivating to work towards like a holiday.
5) Use your personalised cashback offers
The spending analysis will have shown you the top retailers where you could have saved money based on your actual spending.
So the next thing to do is start earning cashback.
Next time you’re going to one of your favourite retailers or any of the other 160+ partner brands then make sure to buy a gift card before doing your shopping.
It’s as simple as buying a gift card, instantly earning cashback, and then using the gift card to pay for your shopping instead of your debit card or Apple Pay.
6) Track progress and build habits
As soon as you are in the app, you will have a list of tasks to complete which will help you make the most of gains and get the most out of your money.
These include:
- Setting a budget and saving goals
- Using the AI chat
- Using gift cards
You’ll be rewarded for completing all these tasks.
This is all designed to give you a quick look at all the main features inide Gains and get you used to using them.
The important thing with money management and cashback rewards is consistency.
A few pounds in cashback from your shopping isn’t going to make much of an impact.
But making sure you get your cashback every time you shop is when it becomes hundreds of pounds a year for hardly any effort.
That’s why Gains has inbuilt streaks and bonuses to help you build the habit.
7) Chat with AI for insights.
Gains AI assistant is always there for your money questions, giving you instant answers so you don’t have to search through your transactions or different screens in the app.
You just simply type, “How much did I spend on takeaways last month?” and Gains will instantly tell you.
It will also tell you if there are ways that you could have been saving money through cashback offers and link you straight to the gift cards if you need to purchase one.
Is Gains App safe and secure?
Yes, Gains is safe to use.
The app uses Open Banking technology and is registered with FCA agent status through TrueLayer, an FCA-authorised payment institution
Open Banking is a secure way to share your financial data with authorised apps.
Gains never holds your money.
Unlike a savings or investment app, Gains does not store your cash or move it anywhere. It connects to your accounts through open banking on a read-only basis, so it can see your transactions to give you budgeting insights and cashback offers, but it cannot move, spend, or withdraw a penny.
Your money stays exactly where it is, in your own bank account, with the same FSCS protection as any UK bank.
Only you can transfer money through your regular banking app.
On the data side, Gains uses bank-level encryption to protect your information, the open banking connection is regulated by the FCA, and you can disconnect any account at any time from inside the app.
Gains is also fully GDPR compliant, so your data is never sold on.
What banks does Gains connect with?
Gains connects with most major high street and digital banks.
There are all the familiar faces on there, such as Barclays, Natwest, Lloyds, HSBC, Santander and credit card providers like American Express and Barclaycard.
You can find a full list of compatible banks here.
Connecting all your banks and cards is helpful to make full use of the Gains app.
This way, Gains can start to look at your spending and allow you to get a complete financial picture.
Gains main features - what makes this app different
There are lots of budgeting and cashback apps out there.
So what really sets Gains apart?
AI chat assistant for money questions
Budgeting with spreadsheets is slow, complicated, boring, and time-consuming, and puts most people off from doing it.
Budgeting apps are an improvement from that with easier-to-read dashboards, graphs, and charts, but they don’t solve the real problem.
Which is getting answers to the questions that you have immediately with a spreadsheet or app dashboard.
If you have a question like, “How much did I spend on groceries last month?” You still have to go through and either search all the individual transactions and add them up or find the right screen in the app to get the answer.
With AI in Gains, it’s as easy as asking the question and getting an instant answer back.
This is something that none of the other UK budgeting apps can do, and makes taking control of your money easier than ever.
Personalised cashback offers
With most cash back platforms, they show you generic offers that are mostly tailored to how popular they are or how much incentive there is for the platform to show you them.
With Gains, cash back offers are personalised to you based on your individual spending.
Gains will see which retailers you shop at the most, work out how much you could save, and show you the offers that you’re most likely to need when you need them.
Spending categorisation and insights
Budgeting used to mean getting all your transactions from your bank, writing them down, and manually categorising all of them or inputting them into a spreadsheet or app one by one.
This could take hours to go back even just a couple of months, let alone a full year, and would be multiple hours per month to keep on top of.
With Gains, every transaction is automatically categorised into and has custom categories that you can set up for your own personal spending, such as hobbies and savings goals.
Spending insights show whether you’re on track for your overall budget and individual categories, highlighting if you’re likely to overspend in a certain category this month based on where you’re up to. This can help you keep on track throughout the month. You can also re-categorise any incorrect transactions.
Subscription tracking
We live in a world where everything seems to need a subscription these days, from the gym to TV to coffee to music.
It can be hard to keep on top of all the different payments and when they’re due to come out.
Add on bills, insurance, and it can get out of hand fast. Knowing what you’re paying out and when is key.
Gains identifies recurring transactions, shows us when they’re going to be paid and helps you keep on top of anything you might need to cancel.
Is Gains Pro worth it?
Gains has a very generous free plan with all essential budgeting features, cashback rewards and AI analysis available at no cost.
However, there is a paid Gains Pro subscription for more extensive features if you really want to make the most of your money.
| Feature | Gains (Free) | Gains Pro |
|---|---|---|
| Monthly cost | Free | £5.99/month or £49.99/year |
| Instant gift card cashback | ✓ | ✓ |
| Chat with your money (AI assistant) | ✓ | ✓ |
| Set monthly spending budgets | ✓ | ✓ |
| Automatic spending categorisation | ✓ | ✓ |
| Monthly and all-time spending analysis | ✓ | ✓ |
| Bill and subscription tracking | ✓ | ✓ |
| View spending by retailer or category | ✓ | ✓ |
| Upcoming bill planner | ✓ | ✓ |
| Custom spending categories | ✗ | 5 |
| Savings goals | 1 | 5 |
| Joint account feature | ✗ | ✓ |
| Additional account connections | ✗ | ✓ |
| Improved cashback rates | ✗ | ✓ |
| Further AI usage | ✗ | ✓ |
| Premium templates | ✗ | ✓ |
| Net worth tracker | ✗ | ✓ |
| Monthly Gold Card competitions | ✗ | ✓ |
User experience - what is Gains like to use?
Gains is a fast, easy-to-use app.
All the important features are front and centre, nothing is hidden behind multiple menus, which is something seen in apps like Emma.
It’s got a modern, colourful and clean user interface which makes it feel calm and relaxing to use.
There are no big red numbers judging you.
It’s a big step forward from outdated budgeting app interfaces, while also being simple to use, unlike some, like YNAB, which have a steep learning curve.
Having the chat interface just speeds up everything.
You want to simply ask a question to get an answer, and then if you need to move to another screen, the app the chat can send you straight there for updating your budget or buying an instant cashback gift card.
It’s extremely intuitive and feels very similar to using many of our day-to-day, frequently used apps, rather than having to go to the trouble of learning something completely new.
Gains is perfect for people who find traditional finance apps and budgeting spreadsheets overwhelming.
Because the AI can answer your money questions instantly without having to search through tons of different screens or lists of transactions, it’s so easy just to open to quickly to find the information you need.
Gains App user reviews and feedback
Now that Gains has launched to the public, the early reviews are backing up what we saw on the waitlist.
In the first few weeks since launch, it’s sitting at 4.3 stars on Trustpilot and 4.5 on the App Store, a strong start for a brand new app.
The thing people keep coming back to is the cashback and budgeting combination.
Surveyed users were excited about it before launch, and it’s still the standout in the live reviews.
Having proper cashback built into a genuine budgeting app just isn’t something you see elsewhere, and no one likes juggling three different apps to do three similar jobs when you can have them all in one place.
Gains alternatives - how it compares to the competition
Gains vs Emma
Both are comprehensive budgeting apps with cashback features, although Emma’s cashback is affiliate rather than giftcard cashback which means less useability for everyday spending and also much longer waiting times to get your money – often months instead of instant.
Emma also hides cashback behind a paid plan whereas Gains offers full access to instant giftcard cashback for free.
Emma does have a longer track record launched in 2018 with over 1.6 million users which gives stability and an element of trust. But games, gains, and gamification may appeal to users who find Emma too dry.
Choose Emma if you want a long-established app with credit monitoring. Choose Gains if you want more engaging budgeting with better cashback accessibility
Gains vs Plum
Plum specialises in automatic savings using its Plum Brain to calculate safe-to-save amounts as well as investment options through ISAs, General Investment Accounts, and Self-Invested Personal Pensions.
Gains focuses on budgeting with cashback. Gains does not offer direct savings or investment accounts but does offer ways to get more from your money through savings goals and cashback rewards.
Choose Plum if your priority is automated saving and investing. Choose Gains if budgeting and cashback are more important than investments.
You can read our full Plum review by clicking here.
Gains vs Snoop
Both apps have comprehensive budgeting tools however their additional features are where the differences lie. Snoop focuses heavily on bill switching finding users the best deals on utilities, insurance, and broadband through Snoop’s feature.
Gains focuses on every day money saving using instant gift card cash back to save users money on their everyday spending at supermarkets, household essentials, clothes shops and more
Choose Snoop if reducing fixed bills is your priority. Choose Gains if everyday spending management and cashback rewards appeal more.
You can read our full detailed Snoop review by clicking here.
Gains vs YNAB
You Need A Budget (YNAB) offers the most comprehensive envelope budgeting features but has a steep learning curve.
It’s a predominantly US-focused app requiring currency conversions and manual UK bank connections for most users. Gains is UK native with automatic open banking connections at all the major UK banks with automatic transaction categorisation and straightforward budgeting features.
.Choose YNAB if you want the most rigorous budgeting method and don’t mind the price or complexity.
Choose Gains if you want easier UK-specific budgeting at a lower cost with AI and cashback features.
Gains vs Other Budgeting Apps Summary
Gains offers the best combination of comprehensive budgeting tools, savings goals, and bill tracking with cash back rewards at an affordable price.
| Feature | Gains | Emma | Plum | Snoop | YNAB |
|---|---|---|---|---|---|
| Price (annual) | £0 | £59.99 | £35.88-£119.88 | £59.88 | £84 |
| Cashback | ✓ (free) | ✓ (Pro only) | ✗ | ✗ | ✗ |
| AI assistant | ✓ | ✗ | ✓ | ✗ | ✗ |
| Investments | ✗ | ✗ | ✓ | ✗ | ✗ |
| Bill switching | Coming soon | Limited | ✗ | ✓ | ✗ |
| Gamification | ✓ | ✗ | ✗ | ✗ | ✗ |
Gains vs Other Cashback Apps Summary
Gains is the best free cashback app, as it’s the only one that provides instant, personalised cashback rewards based on your spending, along with budgeting tools and an AI financial coach to help you make the most of your money.
Most cashback apps only show generic offers which are the same for everyone and not tailored to your spending.
Often with boosted offers designed to encourage impulse spending rather than saving the most money on what you’re already spending
Who should use Gains?
Best for these users:
- Budgeting beginners who find traditional apps overwhelming – Gains’ gamification reduces intimidation
- Students and young adults seeking affordable money management with cashback perks
- People with budgeting fatigue who’ve tried spreadsheets or YNAB and quit – engagement features help consistency
- UK-focused users wanting Open Banking integration without US app limitations
- Cashback enthusiasts who want rewards integrated with budgeting rather than separate apps
- Multi-account jugglers needing one dashboard for current accounts, savings, credit cards
Not ideal for:
- Advanced investors needing ISA/SIPP/pension integration (use Plum/Emma instead)
- Users wanting bill comparison and switching (Snoop is better)
- People requiring a rigorous envelope budgeting methodology (YNAB is better)
- Those preferring manual entry for “mindful” budgeting
Frequently Asked Questions
Final thoughts - is Gains worth downloading?
As you can tell from this Gains app review, we’re big fans!
Gains is an app that not only allows you to track your spending all in one place, but it goes a step further to help save you money on your everyday spending.
In my few months of using the app, it saved me money from cashback on everyday spending and showed me some subscriptions I forgot about that I could cancel.
All in all, totalling about £500 back in my pocket.
I find it very difficult to say that about any other budgeting apps I’ve encountered. It’s a straight 5 stars from me!
If I could add anything, it would be directly using the app to save or invest with Gains, which competitors like Chip and Plum allow you to do.
If you’d like to check out all of our favourite budgeting apps, you can do so here.
Share on social media
Disclaimer: Content on this page is for informational purposes and does not constitute financial advice. Always do your own research before making a financially related decision.
Disclaimer: Gains App is built and run by Sammie Ellard-King and other members of the Up The Gains team. While there is no direct payment for any affiliated signups, it is an affiliate-adjacent relationship.
