Moneyfarm vs Nutmeg (Now J.P. Morgan Personal Investing) 2026: Which Is Cheaper?

Moneyfarm is my pick for most people with £5,000 or more to invest: its main managed portfolios cost up to 0.91% a year in total against about 0.97% at Nutmeg, and the gap widens between £50,000 and £100,000. Nutmeg, which now trades as J.P. Morgan Personal Investing, wins on small pots (no minimum fee), if you want a Lifetime ISA, or if you want the widest choice of investment styles. Everything here was checked on both providers’ own sites on 29 October 2026.

Nutmeg hasn’t disappeared. JPMorganChase bought it in 2021 and switched it to the J.P. Morgan name from 3 November 2025; nutmeg.com now forwards to the new site, and existing customers kept the same portfolios and accounts. Full disclosure: I hold a Moneyfarm Stocks and Shares ISA and have done for several years, so this comparison leans on my own experience as well as the published numbers.

Moneyfarm vs Nutmeg: the winner by type of investor

Sammie's pick for managed investing

Moneyfarm

4.2 on Trustpilot

Expert-managed portfolios in an ISA, pension or GIA

What I like

• Expert-managed portfolios
• Fees fall as your pot grows
• ISA and pension available

Watch out for

• £1.25 a month minimum fee: about 2.2% a year on £1,000
• 0.70% a year under £50,000, plus around 0.16% to 0.21% fund costs
• Cash ISA: more than 3 withdrawals a year loses the boost
• Cash ISA is in money market funds: FSCS £85,000, not £120,000

£500

minimum

0.25% platform

platform fee

Min £1.25/mo + 0.45% management to £50k; lower above

None on managed portfolios

trading fee

Visit Moneyfarm (opens in a new tab)

Affiliate link. Capital at risk.

Moneyfarm vs Nutmeg side by side

What changed since we last compared them

• Nutmeg became J.P. Morgan Personal Investing in November 2025. Portfolios, minimums and accounts carried over. It promised a full DIY investment platform in 2026, but as of 29 October 2026 it isn’t on the product list.
• Moneyfarm changed its pricing. It cut its management fee to 0.45% (falling to 0.20% and 0.10% on bigger pots) but added a separate 0.25% platform fee with a £1.25 a month minimum, and tied human support to Wealth tiers. So it isn’t cheaper at every size any more: on small pots it now costs more than Nutmeg.

If you want the detail on either provider, read our full Moneyfarm review or Nutmeg (J.P. Morgan Personal Investing) review.

Fees compared

When you invest, your capital is at risk.

Here’s what each main managed portfolio costs a year, including fund costs and spread (Moneyfarm actively managed against Nutmeg Fully Managed), plus the cheaper Fixed Allocation styles:

How the sums work: Moneyfarm is its management fee + 0.25% platform fee (or £15 a year, whichever is higher) + up to 0.21% fund costs and spread. Nutmeg is 0.75% (0.45% for Fixed Allocation) + its published fund costs and 0.04% spread. The two lines cross at roughly £4,800 for the main portfolios.

Above £50,000 Moneyfarm pulls further ahead, because its management fee falls to 0.20% while Nutmeg’s 0.75% runs to £100,000. Moneyfarm doesn’t say whether the lower band applies to your whole pot or only the slice above £50,000, so check your own quote if you’re investing that much. Moneyfarm’s Smart Yield, a low-risk cash-like option at 0.30% plus costs, has no Nutmeg equivalent.

Read nextPensionBee Review – Consolidate Your Pensions (Finally)

Accounts compared

Stocks and Shares ISA

Both let you invest up to £20,000 a year tax free, and both accept transfers in. One small difference: Nutmeg’s ISA isn’t flexible, so money you take out and put back in the same tax year counts towards your allowance again.

Lifetime ISA

Only Nutmeg has one. You can pay in up to £4,000 a year and get a 25% government bonus, worth up to £1,000 a year, for a first home costing up to £450,000 or for retirement from 60. The 28 October 2026 Budget cut the withdrawal charge to 20% (from 25%) when the money goes towards a first home costing more than £450,000, from 29 October 2026, and announced a First Time Buyer ISA to replace the Lifetime ISA for new savers from April 2029. If a Lifetime ISA is central to your plan, that alone can decide this. More in how a Lifetime ISA works.

Pensions

Moneyfarm’s SIPP and Nutmeg’s Personal Pension work the same way tax-wise: contributions get tax relief (a £100 payment becomes £125 for a basic rate taxpayer, with more to claim at higher rates), and you can’t take the money until 55, rising to 57 from April 2028. You can usually take 25% tax free and the rest is taxed as income. See can I withdraw my pension before 55 and our best pension providers.

Junior ISA, GIA and cash

Both offer a Junior ISA (up to £9,000 a year per child, theirs at 18) and a General Investment Account for money beyond your ISA allowance, where gains and dividends can be taxed. Only Moneyfarm has a Cash ISA (4.79% first year, correct at 12 October 2026, invested in money market funds). Nutmeg pays the Bank of England base rate minus 0.75% on uninvested cash, which is 3.25% today.

Investment styles

Moneyfarm

Moneyfarm asks you questions and suggests one of seven risk levels, which you can change. Its styles are Actively Managed (run by its own investment team), Fixed Allocation (static and cheaper), Smart Yield, socially responsible (ESG) and Thematic portfolios. Investment Consultants are there to talk to once you have £10,000 invested, and that’s one of the reasons I rate it.

Nutmeg (J.P. Morgan Personal Investing)

Nutmeg offers a wider range: Fully Managed, Smart Alpha (using J.P. Morgan’s in-house research), Fixed Allocation, Socially Responsible, Thematic and Income, which pays a monthly income. Fully Managed and Socially Responsible run from risk level 1 to 10; Smart Alpha and Fixed Allocation from 1 to 5.

Both offer socially responsible portfolios that screen out areas like fossil fuels and tobacco. If style breadth matters more to you than cost, Nutmeg has the edge; on cost for most pot sizes, Moneyfarm does.

Performance

Both platforms publish their own portfolio performance, after fees, by risk level. Because results depend entirely on which style and risk level you’re in, and change every time markets move, check Moneyfarm’s portfolio page and J.P. Morgan’s track record page and compare like-for-like risk levels and time periods. Past performance isn’t a guide to the future.

Are they safe?

Yes. Both are regulated by the Financial Conduct Authority and hold your investments separately from their own money. If either firm failed and assets were missing, the FSCS covers up to £85,000 per person. That’s separate from the £120,000 limit for bank deposits, and it never covers normal market falls. Moneyfarm’s Cash ISA also falls under the £85,000 investment limit, because it’s invested in money market funds.

Customer ratings

On Trustpilot (checked 29 October 2026), Moneyfarm scores 4.2 out of 5 from 6,967 reviews and J.P. Morgan Personal Investing (the old Nutmeg profile) 4.1 from 2,721. Moneyfarm’s recent complaints mention its fee rise and ID checks; Nutmeg’s mention slow withdrawals and transfers and support that passes you around.

What about Wealthify?

If you’re weighing up Wealthify vs Nutmeg vs Moneyfarm: Wealthify charges 0.60% plus fund costs of about 0.14%, which undercuts Nutmeg’s 0.75% Fully Managed fee and is close to Moneyfarm’s 0.70% before costs. But it now asks for £1,000 to start, more than either rival, and has a simpler range built for pick-a-risk-level-and-go investing. See our Moneyfarm vs Wealthify comparison, or Moneybox vs Moneyfarm if you want a cheaper DIY-style start.

Verdict

Both are strong robo-advisers, and the rebrand doesn’t change what Nutmeg offers day to day. For most people with a few thousand pounds or more, Moneyfarm is the better value pick, and it backs that up with a Cash ISA, DIY dealing and Investment Consultants as your pot grows.

If you’re starting small, want a Lifetime ISA, or want the widest range of styles, J.P. Morgan Personal Investing is the better fit.

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