Plum is one of the better all-in-one savings and investing apps I’ve tested, and after three years with it I still use it.
It earns its place if you want one app to auto-save, drip money into a Stocks & Shares ISA, and hold a decent Cash ISA at 4.57% AER without constantly watching rates.
It’s not the cheapest option if you only want to invest (Chip’s free tier undercuts Plum Plus), and heavy investors may outgrow the 26-fund range.
But for most people starting out, or anyone who wants a single app doing three jobs, it’s a solid yes.
Best for: Beginners who want auto-savings plus a tax-wrapped ISA in one app. People who struggle to save manually and want the AI to do it for them.
Not for: Active traders, fee-sensitive investors willing to use multiple apps, or anyone chasing the absolute top rates on the market (always check comparisons first).
Table of Contents
What an app! I utilise their smart AI to set money aside automatically every payday!
You can earn up to 3.63% AER with their Easy Access Interest Pocket, and begin investing in up to 3000 stocks and funds from as little as £1.
- Auto save and invest
- Savings pots with interest
- Low fees in comparison to Chip
- ISAs, SIPPs and savings accounts available
- Easy to use mobile app
- Best saving interest rates hidden behind paywalls
- Tiered fee levels to access all investment options
Plum has some fantastic features that help savers make that leap from saving the odd bit of cash here and there to finally making a real difference in people’s lives.
The best feature is the income and expenses AI tool, which can predict how much you can afford to save or invest based on your habits.
You can then alter its suggestions and frequency, which is handy if you struggle to save regularly.
The app is quick, easy to navigate, has a free version and is quick to join. You can head to Plum’s website here if you’ve already heard enough.
Below we’ll cover the app in more detail, discussing the main features, account types, fees and what its current customers think of it.
Let’s get cracking with this Plum Review!
Our Rating
- Suitable For Beginners
- Useful Features
- User Experience
- Price / Fees
- Customer Feedback
- Customer Service
Plum App Review
I rated Plum very highly with a total of 4.5 out of 5 stars using our six pillar method.
The six pillar method is a system I use to rank an app based on its useful features, user experience, customer service, suitable for beginners, customer feedback and price.
The highest scores for Plum are for its suitability for beginners and useful features including the highlight automatic round-up and investing feature.
It’s fees are simple but go up in price to access tall features. One thing we noted is that they could work slightly on their customer service but it’s a real minor nag for me.
If you’re looking for an app to improve your saving and investing habits you’d be hard pressed to find a better app than plum.
Watch our Plum review video
Plum App Pros & Cons
Pros
- Cash ISA rate genuinely competitive
- Auto-save AI is very useful. Actually moves money without you having to think
- One app covers Cash ISA, S&S ISA, LISA, SIPP and US stocks
- Free tier is functional, not just a token
- Annual billing discount worth taking if you're committed
Cons
- Investment fund fees can stack up on themed funds
- Cash ISA bonus rate drops after 12 months if you're not careful
- Max tier (£11.99/mo) is hard to justify unless you'll use US stocks
- Fund research tools are thin compared to more investing specific apps
- No stocks on anything below the Max tier (this is the biggest friction point for me)
- Lacks cashback reward offers for earning extra money
What Is Plum and What Does It Do?
Founded in 2016 by Alex Michael (ex-Tichtail) and Victor Trokoudes (ex-TransferWise), Plum is a saving and investment app with over 2 million users, over £1 billion saved and voted as the Best Personal Finance App in 2023.
The app connects your bank accounts and credit cards through open banking technology, which it then uses for the AI to analyse your saving and spending habits.
Then it can suggest saving and investing levels unique to you. This can be as frequent as you like and I liken it to when you used to put your spare change in a jar.
If you prefer, you don’t have to invest at all, and there’s an account where you can just save your money earning a little interest on the way.
The app is also available to download on Android (Google Play) and the iPhone app store.
Is the Plum App Safe?
Yes, Plum is safe. It has high street banking level security, including 256-bit face/fingerprint ID technology and is regulated by the Financial Conduct Authority as a registered account service provider.
The funds offered on the app include trusted brands like Blackrock and Vanguard.
Investec who deliver the pockets capability that are all FSCS-protected. If they should fail, your funds are protected up to £120,000, which is industry standard in the UK.
Plum is the award-wining ultimate smart money app, helping over 1 million people to invest, save and manage their spending with automation.
I'm personally using the app as part of my savings plan and absolutely love their automatic saving features.
Plum's features
To keep things simple, we’ve made a list of Plum’s main features so you can quickly skim through them.
- Open banking technology
- Automated deposits into your account
- Intelligent budgeting with AI suggestions
- Roundup purchases into saving pots (pockets) or investments
- Access to investing funds with Blackrock, Legal & General & Vanguard
- Withdraw as often as you like, with no extra fees
- Plum Interest – earn up to 3.67% (more on this below)
- Bills and offers pages aimed to save you money on household bills and purchases
- Personal pensions (SIPPs)
- Cash ISA
- Lifetime ISA
- Stocks & Shares ISA (not on Basic free plan)
- General Investment Account
- 52-week saving challenges
- Plum Debit Card (Boost & Max plans)
These features differ by the product you choose and the accounts you open.
Plum's Paid Plans (Updated for 2026)
Plum restructured its plans in July 2025.
If you signed up before then, you may still be on a legacy tier (Pro, Ultra or Premium) and can stay on it.
If you’re signing up today, these are your options.
Every paid plan comes with a 1-month free trial, so you can test the features before you commit.
I’m on Boost myself. It’s the sweet spot if you want the Lifetime ISA and the higher Cash ISA bonus rate without paying for US stocks you’re not going to trade.
If you just want auto-savings and a Cash ISA, Basic or Plus is plenty.
You can see the full list of paid plan features on Plum’s website, but here is a brief overview:
| Plan | Price | Free trial | What you get |
|---|---|---|---|
| Basic | Free | N/A | Auto-save, 1 Pocket, Cash ISA, SIPP, basic Plum Interest (2.74%), 2 free lifetime stock trades then 50p, 0.60% FX fee |
| Plus | £3.99/month | 1 month free | Everything in Basic + S&S ISA, 16 Pockets, Spend Insights, 13 ready-made funds, higher Plum Interest (3.20%), 2 free lifetime trades then 15p, 0.45% AUM fee, 0.45% FX fee |
| Boost | £7.99/month | 1 month free | Everything in Plus + Lifetime ISA, Plum Visa Debit Card, 22 ready-made funds, better Plum Interest (3.48%), 2 free lifetime trades then 5p, 0.30% AUM fee, 0.30% FX fee |
| Max | £14.99/month | 1 month free | Everything in Boost + 95-Day Notice Account (4.08%), top Plum Interest (3.67%), 26 ready-made funds, unlimited commission-free trades, 0.15% AUM fee, 0.15% FX fee, stock price alerts, repeat buy orders, worldwide travel insurance, priority support, plus perks (NordVPN, 2-for-1 cinema, 7% off lastminute.com, Finimize, dining and coffee discounts) |
Plum doesn’t currently offer an annual billing option on any of the new plans.
Every paid tier is monthly only.
The 1-month free trial on Plus, Boost and Max means you can trial the full feature set without committing, which is genuinely useful if you’re torn between two tiers.
The above are Plum’s current plans which were launched in July 2025.
Customers who were subscribed to a paid Plum plan prior to the 7th of July 2025 are eligible for Plum’s former plans which were called Basic, Pro, Ultra, and Premium.
Those legacy plans cost between £2.99 and £9.99 a month.
| Old plan | Price | Status |
|---|---|---|
| Plum Pro | £2.99/mo | Still active for pre-July 2025 customers only |
| Plum Ultra | £4.99/mo | Still active for pre-July 2025 customers only |
| Plum Premium | £9.99/mo | Still active for pre-July 2025 customers only |
Plum Basic
(Monthly Cost – Free)
The Plum Basic account allows you to invest in two main pockets: the primary pocket and easy access.
The basic account is perfect for those who want to dip their toe into saving and investing or test the app before signing up for a monthly cost.
You have access to savings accounts provided by Investec PLC, a GIA (general investment accounts) and SIPP all at this free level.
Plum Primary pocket
The primary pocket showcases the brilliance of Plum even at a free level. You can analyse your spending habits, and then through its incredible AI, it suggests for you to deposit every few days.
You control how much the algorithm deposits by selecting which mood, which is on a sliding scale.
I used the primary pocket for a couple of months to test the AI and better understand how it works. I found that this account is fantastic for short-term goals or putting money aside for one-off larger purchases.
This account doesn’t, however, offer any interest, and withdrawals can take up to 24 hours to process.
If you want something long term, use Easy Access or consider one of the upgraded account types below.
Plum Easy Access Interest Pocket
The Plum Easy Access interest pocket pays interest of 3.00% AER available on it’s basic tier.
There is also the option of investing via a GIA too, with over 1200 stocks to choose from at this level.
Oddly it doesn’t allow fund investing, and you would need to upgrade to Plum Plus to get this feature.
One last feature of this account type is the household bills part, which will suggest savings and even new products if it can save you money.
What an app! I utilise their smart AI to set money aside automatically every payday!
You can earn up to 3.63% AER with their Easy Access Interest Pocket, and begin investing in up to 3000 stocks and funds from as little as £1.
- Auto save and invest
- Savings pots with interest
- Low fees in comparison to Chip
- ISAs, SIPPs and savings accounts available
- Easy to use mobile app
- Best saving interest rates hidden behind paywalls
- Tiered fee levels to access all investment options
Plum Plus
(Monthly cost – £3.99)
With the pro account, you can level up your savings and investing with wider account features. The interest on the savings accounts increases to 3.00% AER, and you also have Access to 12 funds that you can invest in with as little as £1.
You also get Access to up to 15 pockets which you can put your money away into.
This was particularly useful for splitting my emergency fund, Christmas presents, holiday funds and yearly purchase fund for things like car insurance.
There is also Access to the 52-week challenge, budgeting goals where you can assign yourself targets and cashback offers from a selection of retailers.
Plum Boost
(Monthly cost – £7.99)
Stepping up a level to the Plum Ultra account keeps all of the features from the Pro account but also adds to them.
You are given Access to a Plum debit card for daily purchases and a 33% increase on your cashback offers from retailers.
But, by far the best feature at this level is the money maximiser which allows you to split your spending into weekly allowances allowing the rest of your money to earn interest before you use it.
This feature is brilliant as it’s moving your money around to get even more out of it.
Plum Max
(Monthly cost – £14.99)
Now we step up even further in monthly cost, and it’s a big jump. You get everything we’ve mentioned from the lower tiers, but at this level, you have a much more comprehensive selection of investments.
The number of stocks you can choose from increases to 3000, and funds go up from 12 to 21.
Another added feature is the ‘repeat stock investments’ tool that allows you to set daily, weekly or monthly contributions directly into stocks of your choice.
Whilst this is great, the other levels offer good access, so I’d only look to upgrade here if I was interested in the broader stocks.
Plum Stocks and Shares ISA review
As mentioned briefly, Plum offers Access to Stocks and Shares ISAs these account types allow you to invest up to £20,000 per year (ISA allowance), and the returns are not subject to capital gains tax.
Plums Stocks and Shares ISAs are held via the app with a 3rd party provider, but your money has FCSC protection, and all partners are FCA regulated.
You have full access to the great select of stocks and shares depending on the account type above.
Capital is at risk if you invest.
Plum SIPP review
Personal pensions are a great way to make your money work for your retirement. These are the types of funds available. Customers can choose from 17 funds with a SIPP.
These options also include:
- Target Retirement Date Fund – This fund adapts to your age and retirement date and lowers your risk automatically over time by re-investing your funds into other areas.
- Global Growth Fund – This is a general investment fund with a wide selection of top companies worldwide.
- Future Planet Fund – This fund has an environment-first focus, meaning your money is invested in companies looking to improve the world.
Plum Cash ISA review
The Plum Cash ISA currently pays up to 4.31% AER (variable) at the time of writing for new customers, which puts it in the top band of easy-access Cash ISA rates for April 2026 (not the absolute top, check comparisons for that, but competitive for an app-based provider).
There are a few things to know before you open one:
The headline rate includes a bonus.The 4.31% figure is made up of a base rate plus a 12-month promotional bonus.
When the bonus expires, the rate drops to the underlying variable rate (currently around 2.54% as of April 2026, which is poor).
You can keep the bonus rate longer by staying on a paid plan and staying within the terms, but if you lapse to Basic and trigger the clawback conditions, expect the rate to fall.
Withdrawal limit. More than four withdrawals in a 12-month period, or dropping below £100, also moves you to the lower rate. This isn’t unique to Plum (most bonus rate Cash ISAs work this way), but it’s worth knowing before you treat it like a current account.
Transfers in. If you transfer an existing Cash ISA to Plum, the bonus rate on transferred balances is 4.20% AER in year one, then reverts. New money gets the higher rate.
Is it FSCS protected? Yes. Your balance is held with a UK bank (Citibank is the current partner) and is protected up to £120,000 under FSCS. That’s important, because plenty of “savings apps” hold money in e-money accounts which are not FSCS covered.
My own take: I use the Plum Cash ISA for medium-term savings because the rate is genuinely decent and the app makes it painless to move money in. I keep my emergency fund elsewhere because I want more flexible withdrawals.
Plum Lifetime ISA review
Plum has offered a Cash Lifetime ISA since May 2025 which currently offers a competitive rate of 4.06% AER (variable) as at the time of writing.
As with all Lifetime ISAs it has a maximum contribution limit of £4,000 per year which the government will provide a 25% bonus on top, up to £1,000 a year.
The money in a Lifetime ISA can only be used towards the purchase of a first home or for retirement – any withdrawals outside of these reasons will be liable for a 25% charge, wiping out any bonus (and potentially more) that you’ve received.
Plum is the award-wining ultimate smart money app, helping over 1 million people to invest, save and manage their spending with automation.
I'm personally using the app as part of my savings plan and absolutely love their automatic saving features.
Plum Investing and Fees Explained
There is a wide array of stocks and funds available to invest in on the Plum app. In fact you have Access to up to 3000 individual stocks and 21 funds depending on the account type you have.
With individual holdings, there is Access to some of the world’s most significant blue chip stocks from the US and the UK, Europe, Asia and Africa. Big names like Apple, Amazon, Tesla and Microsoft all feature.
The funds are provided by some of the world’s biggest providers, with Vanguard, Blackrock and Legal & General being the most notable. This means you’re picking products owned by vast swathes of investors worldwide.
Example funds available – Names differ to the official fund names
- Balanced Ethical (Blackrock)
- Clean & Green (Blackrock)
- American Dream (Vanguard)
- Best of British (Vanguard)
- Tech Giants (Legal & General)
- Slow & Steady (Vanguard)
- Growth Stack (Vanguard)
Investing fees
Plum’s investment fees come in two parts, and you pay both. It’s worth knowing this before you open a S&S ISA with them because some competitors charge only one.
Platform fee: 0.45% per year, charged monthly on your invested balance. This goes to Plum.
Fund fee (OCF): Between 0.08% and 0.90% per year, depending on which fund you pick. This goes to the fund manager. For example, the Basic World fund has an OCF of around 0.13%, while the themed funds (Tech Giants, Clean Energy) sit closer to 0.60-0.90%. This would be payable regardless of which proivider you use.
On a £10,000 balance held in a mid-OCF fund (0.30%), you’d pay roughly £75 a year all-in. That’s not cheap against a pure platform like Trading 212 (0%) but it’s fair against other managed-fund apps like Moneybox or Wealthify.
US stocks (Max plan only): no commission per trade, but there’s a 0.15% FX fee on currency conversion and a US SEC fee on sales (tiny, pennies).
Capital is at risk if you invest.
Plum Interest
Plum launched a new feature called ‘Plum interest’ in September 2023.
It’s a new feature that allows you to get a variable rate of interest (currently 3.67%) with a Blackrock ICS Sterling Government Liquidity Fund.
Simply put, it’s a type of investment account that guarantees a certain level of interest albeit the interest is subject to change.
Your capital is at risk but the rate tracks the Bank of Englands base rate.
On the Plum website, they have stated “Your money is held in an interest-earning fund holding government-backed assets, making it low-risk with stable returns”.
The cost of this account varies depending on the plan.
There is no account fee for Max plan subscribers, but there is a 0.15% fee for Pro and Ultra subscribers and a 0.62% fee for Basic users. There is also a 0.10% fee charged by Blackrock.
You can read more about Plum Interest here.
Plum user experience
The overall user experience on the app is fantastic. It’s super easy to navigate around to the sub-sections, and everything is hyper-visual, fast and responsive.
I particularly like the reminders for things like drinking water and checking in with yourself, which is a nice touch.
They also have the option to set money aside on rainy days, so every time it rains where you are, it deposits extra cash for you.
Plum has worked hard to make what can be a dull subject in saving investing both fun and engaging. The app makes you want to keep coming back and re-using it.
What are Plum customers saying?
They are smashing it on Trustpilot for a financial product with a 4.4 out of 5 from over 4,635 reviews!
Looking at some of the more positive reviews, they are highly praised for helping people start saving and investing. There’s also a lot of chat about the app being really easy to use.
Plum App Alternatives
Plum has many similar features to other apps. When it comes to their round-up feature Monzo and Starling are also great candidates.
For the full suite we think Chip and Moneybox are the most similar in terms of products available.
Check out our Chip Review or our Moneybox Review.
Plum vs Moneybox: Which Is Better?
If you’ve narrowed it down to Plum or Moneybox, here’s how they stack up.
Both are UK-based, FSCS-protected, and cover similar ground (auto-save, ISAs, LISAs, pensions).
The differences are in fees, investment range, and the saving mechanics.
| Feature | Plum | Moneybox |
|---|---|---|
| Free tier | Yes (Basic) | No monthly fee for ISA/LISA, £1/mo subscription for round-ups |
| Cash ISA rate | 4.31% AER (12-month bonus, reverts to 2.54%) | 4.65% AER (variable, 3-month bonus) |
| S&S ISA platform fee | 0.45% + avg 0.25% fund fee | 0.45% + £1/mo subscription |
| LISA | Yes, on Boost/Max tier | Yes, core product |
| SIPP | Yes | Yes |
| US stocks | Yes (all tiers, unlimited free on Max) | Yes (US shares account) |
| Fund choice | 13-26 ready-made funds (by tier, 26 on Max) | 3 tracker funds + ETFs + shares |
| Auto-save | AI-driven spending analysis | Round-ups + scheduled deposits |
| Min investment | £1 | £1 |
| Best for | Beginners who want AI to handle it | LISA users, people who want tracker simplicity |
My take: if you’re buying a first home and the Lifetime ISA is your main product, Moneybox wins because the LISA is their core offering and the app experience reflects it.
For everyone else, Plum’s auto-save is better, the app is nicer to use, and the fund range gives you more room to grow.
Moneybox’s three-fund simplicity is a feature, not a flaw, if you want to keep things minimal.
Plum vs Chip: Which Savings App Wins?
Plum and Chip are the two best-known auto-savings apps in the UK.
They do similar things but the fee structure and the Cash ISA are where they diverge.
| Feature | Plum | Chip |
|---|---|---|
| Free auto-save | Yes (Basic) | Yes (free tier) |
| Paid tier (investing) | Plus £3.99/mo, Boost £7.99/mo, Max £14.99/mo (all with 1-month free trial) | ChipX £5.99/mo or £4.99/mo annual |
| Cash ISA rate | 4.31% AER (12-month bonus) | 3.80% AER (includes bonus) |
| S&S ISA | Yes (Plus+) | Yes (ChipX) |
| LISA | Yes (Boost+) | No |
| SIPP | Yes | No |
| Fund choice | 13-26 ready-made funds (by tier) | Tracker funds + limited range |
| Auto-save method | AI spending analysis | AI-driven + goal-based saves |
| Investment fees | 0.45% platform + avg 0.25% fund fee | Lower platform fee on ChipX |
| Customer support | Live chat, avg 3-min reply | Live chat, avg 7-min reply |
My take: Chip is cheaper if you only want to invest.
Plum is broader if you want ISAs, LISA, pensions, and a Cash ISA in one place.
The Cash ISA rate is where Plum pulls clear water.
4.57% vs 3.80% is a meaningful gap on any balance above a few grand.
If you’re squeezing every penny and only need a S&S ISA, Chip wins.
If you want the full stack, Plum does more for the money.
Frequently Asked Questions
What an app! I utilise their smart AI to set money aside automatically every payday!
You can earn up to 3.63% AER with their Easy Access Interest Pocket, and begin investing in up to 3000 stocks and funds from as little as £1.
- Auto save and invest
- Savings pots with interest
- Low fees in comparison to Chip
- ISAs, SIPPs and savings accounts available
- Easy to use mobile app
- Best saving interest rates hidden behind paywalls
- Tiered fee levels to access all investment options
Is Plum Worth It? (Verdict)
I still use Plum. That’s the short answer.
The auto-save is the best in the category. The Cash ISA is competitive at 4.31% AER (bonus-inclusive).
The app is smooth and the account range covers almost everything a beginner or mid-level saver needs.
The weaknesses (AUM fees that get properly low only on Max, the combined 0.70% all-in cost on funds, Cash ISA bonus expiry after 12 months) are real, but they’re disclosed and manageable if you read the terms.
If you want one app to handle saving, ISAs and basic investing, Plum is a solid yes.
If you want to chase the absolute best rate or product in every category separately, you’ll want three or four apps instead, and that’s fine.
Next steps:
Read our Moneybox review if you’re weighing the LISA angle
Read our Chip review if you’re fee-sensitive
See our full best investing apps UK list for other options
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Disclaimer: Content on this page is for informational purposes and does not constitute financial advice. Always do your own research before making a financially related decision.
