Sammie Ellard-King
I’m Sammie, a money expert and business owner passionate about helping you take control of your wallet. My mission with Up the Gains is to create a safe space to help improve your finances, cut your costs and make you feel good while doing it.
I’ve spent over a decade as a Marketing Director and now run my own financial education business.
One thing I can teach you is how to sell digital products on Instagram.
I’ve seen the landscape change enormously over the years, but one thing still stays the same.
You have to have great content that builds trust, solves problems for your audience and creates a dedicated community that’s ready to buy whatever you put out.
Those who bang videos up without capturing someone’s attention are destined to fail.
In this article, I will dive into some tried and tested techniques that you can use to make sales on Instagram every single day.
Join over 1,000 others learning how to go from £0-5k with just 60 minutes work a day.
Includes everything you need to create, build and sell profitable digital products in a niche you're already passionate about.
Table of Contents
How to sell digital products on Instagram?
Learning how to sell digital products on Instagram can feel like you’re banging your head against a brick wall at times.
Certainly even learning how to create a digital product that sells can be worrying.
But, luckily it doesn’t need to feel that way as there is a simple solution that solves all your worries.
Yes, you need to have a product that provides value, product pages that have great imagery, fantastic sales copy and easy transactions, BUT unless you have unbelievable content they won’t ever get there!
Before we go anywhere – You need good content!
So, what makes good content on Instagram?
Well, simply put, something that provokes an emotion in the viewer that leads to an action.
Without action – which could be a like, comment, follow or indeed a product purchase that content is pretty useless.
Yes, you might get 1 million views on a video but nobody follows you or takes any action – honestly who cares?
Again yes, there are some pieces of content which are designed to show the brand off or just get eyeballs on something but eventually the action is the real key.
When it comes to the content itself – the hook is pivotal, you have 2-3 seconds to grab their attention and then have to keep it with engaging scripting, visuals, audio and captions.
The hook can be words which is what they are 95% of the time but they can also be visual or audio based too.
What kind of content works the best?
Right, so right now it’s reels. Short-form video content is what the platforms are all pushing and these videos can range from a few seconds up to minutes long.
This is also unlikely to change so getting to grips with creating regular content is important.
When it comes to reels – I’m not a fan of these AI captions, and flashy edits, with zooms and cartoons with cheap sound effects popping off everywhere. You know the ones.
Everything online is now starting to look the same and in my opinion, it’s lazy content and people are starting to see straight through it.
Here are some of my recent results on Up the Gains Instagram channel – views have been popping off.
Finding your lane and creating something simple, beautiful and impactful isn’t that hard and there’s no need for flashy fast edit-based content.
As you can see above my reels are simple but highly affective. Nice clear fonts and let the content do the talking.
That being said, It’s not solely all about reels. Carousels of images are also still a great way to convey a message to your audience but are shown less to non-followers than reels are right now.
Essentially you go where the algorithm goes!
The beauty about these 6 upcoming methods is you can learn how to sell digital products without a website – all harnessing the power of social media.
Join over 1,000 others learning how to go from £0-5k with just 60 minutes work a day.
Includes everything you need to create, build and sell profitable digital products in a niche you're already passionate about.
Method 1 - Link In Bio
Alright, let’s delve into the nitty-gritty of using the ‘Link in Bio’ strategy to flog your digital products on Instagram.
The core idea here is deceptively simple: you’ve got a hyperlink in your Instagram bio that acts like a digital portal, whisking followers off to a curated space where they can browse and buy your digital wares.
Crafting the Perfect Link in Bio
First things first, choosing where this magical link leads. You could opt for a bespoke landing page that’s all singing, all dancing, tailored to your brand’s voice and style.
Or, if you fancy a bit of simplicity, you might use platforms like Stan.store or Linktree.
Both of these offer a streamlined way to present multiple links within a single, organised page.
It’s like having a digital business card that’s always in your pocket but with Stan.store (my recommendation) you can also house and sell digital products too.
Driving Traffic to Your Bio
Now, having a link in your bio is as useful as a chocolate teapot unless you’re driving profile traffic. To do this, your content needs to be as engaging as a cliffhanger in a soap opera. Regularly nudge your followers in the direction of your bio link.
Use call-to-action buttons like link in bio in your posts and stories. A little nudge can go a long way.
Instagram’s a bit like that needy friend who doesn’t like it when you leave the party early. It wants users to stay on the platform.
So, while using the link in your bio is a solid tactic to make money on Instagram, for me, it’s also wise to balance this with content that keeps your audience scrolling within Instagram itself so maybe with method 2 and 3 together.
The Landing Page: Your Digital Shop Window
Here’s where it gets juicy. Your landing page should be as appealing as a window display on Oxford Street.
High-quality images, compelling descriptions, and an intuitive layout are key. This isn’t just about showcasing products; it’s about creating an experience that’s as smooth as a well-aged whisky.
Regular updates are crucial. Keep your digital storefront fresh and exciting. You want repeat window-shoppers, not someone who peeks once and never returns.
Method 2 - Comment Automation
This isn’t just about getting a flurry of emojis under your posts; it’s a clever strategy to turn your content into a sales machine.
Firstly, you need content that stops thumbs in their tracks. We’re talking about those eye-catching reels or image carousels that scream ‘watch me!’
The game here is to make your post a buzzing hive of activity on Instagram. You want it to reach far and wide.
But here’s the crucial bit: coax your audience into commenting with specific words like ‘GROW’ or ‘START’. This isn’t just about racking up comments; it’s setting the stage for the next act.
Automation: The Silent Salesman
Enter stage left: automation tools like Manychat. Yes, there’s a bit of investment (about 15 quid), but believe me, it’s worth its weight in gold.
These tools respond to those specific comments with a DM, slicker than a greased weasel. It’s like having a digital salesperson who never sleeps.
The aim? To nudge the commenter down a path paved with your digital products.
From Comment to Conversion
Here’s where the magic happens. Those automated DMs aren’t just friendly banter; they’re your secret sauce to guide followers straight to your landing pages.
And the beauty of it? You can tailor these message sequences based on how your audience interacts.
It’s like having a conversation where every reply is perfectly pitched to lead to a sale.
Method 3 - Link in Stories
Stories aren’t just fleeting moments; they’re golden opportunities to connect with your audience on a more personal level.
For me, they’re an underated tactic in digital marketing and can be that cream on top when you sell digital downloads.
Regular polls, questions, and sneak peeks into your daily grind or business shenanigans can create a sense of community and trust.
It’s about showing your followers the human side of your brand, making you more relatable and trustworthy. It’s only once they’ve gained your trust do they want to buy your digital product!
Weaving in Your Products
Now, while you’re busy building this cosy community, don’t forget to weave in your digital products. This is where you get crafty with your online business.
Use your stories to address common problems your audience faces and present your products as the hero solutions. It’s a bit like being a helpful neighbour who just so happens to sell exactly what they need.
Exclusive Offers and Building Your Email List
Consider dangling a few carrots – exclusive offers, special deals for your story viewers, maybe even a sneak peek into new products.
This not only rewards your loyal followers but also gives them a nudge towards making a purchase on your sales page.
And here’s a smart move: funnel these engaged folks into your mailing list.
Why? Because having their email is like having a direct line to their digital front door. It’s another channel to nurture those relationships and, of course, to sell.
So, in a nutshell, ‘Link in Stories’ is about striking this delicate balance between engaging content and subtle selling. It’s about solving problems, offering value, and gently guiding your audience from your stories to your store.
Join over 1,000 others learning how to go from £0-5k with just 60 minutes work a day.
Includes everything you need to create, build and sell profitable digital products in a niche you're already passionate about.
Method 4 - Influencer Collaborations
First things first, find influencers who fit snugly within your niche. It’s like matchmaking; you want someone whose audience will nod along to what you’re selling.
But don’t get blinded by follower counts.
What you’re really after are influencers with top-notch engagement rates. A smaller, engaged following is often worth more than a massive but passive audience.
Assessing the Budget
Now, before you start sliding into DMs, get your budget sorted. Influencer marketing isn’t a penny sweet shop; it’s more of an investment.
Figure out what you can fork out per post.
And remember, you’re not just paying for a post; you’re investing in their credibility and audience trust.
When you’re choosing which products to promote, don’t flog your bargain bin stuff. Aim for a sweet spot – products that are well-priced but still have enough margin to make the collaboration worthwhile. Think about what would appeal to the influencer’s audience. It’s like putting the right bait on the hook.
The Collaboration Dance
Finally, it’s not just about finding influencers and throwing money at them. It’s about building relationships.
Chat with them, understand their audience, and make sure they align with your brand values.
The best collaborations feel genuine, like a friend recommending a friend, not a billboard on the motorway.
Method 5 - Instagram Ads
Jumping into Instagram ads isn’t something you do on a whim. It’s like waiting for the perfect wave before you surf.
First, gather some data. Get a feel for what works organically on your account – which posts are getting love, what’s resonating with your audience?
This isn’t just busy work; it’s about building a foundation for your ads to stand on.
The Power of Targeted Ads
Once you’ve got a grip on what your audience digs, it’s time to unleash the power of targeted advertising. Instagram’s ad platform lets you pinpoint your ideal customers – we’re talking age, interests, behaviours, the lot. It’s like having a homing missile for your digital products.
Just remember, don’t jump in without doing some research and understanding what you’re doing. Ads can be a fast way to burn through cash if you don’t get it right.
If you do get it right, you need to balance the ROAS (return on ad spend) with your cost of sale and production.
Balancing Ads with Organic Strategies
Here’s the thing: don’t put all your eggs in the ad basket. Balance is key. Use ads as a complement to your organic strategies, like the ones we’ve talked about earlier.
It’s like having a multi-pronged approach – some content builds the community, some builds trust, and your ads? They’re there to seal the deal.
And like any good marketer, keep your eye on the ball. Track how your ads are performing, tweak them based on the response, and always be ready to pivot.
This isn’t a set-it-and-forget-it deal; it’s an ongoing dance of adjustment and improvement.
Method 6 - Off Channel
Think of Instagram as your launchpad, but your brand exists in a universe that’s much bigger. You want to lead people to places beyond Instagram – could be your website, an app, or even a blog.
It’s like leaving breadcrumbs that lead your audience to explore more about what you do and offer.
The Subtlety of Off-Channel Links
Now, this isn’t about slapping links left, right, and centre. It’s subtler. It’s about creating curiosity, offering value, and then gently nudging your followers to explore these off-channel platforms.
You might not be directly linking them, but you’re planting seeds in their minds to check out your website or app.
Tracking Challenges and Its Worth
Alright, let’s be real. Tracking the direct impact of this strategy is like trying to nail jelly to a wall – tricky, but not impossible.
You won’t always know who comes from where, but that doesn’t mean it’s not working. It’s about playing the long game, building a brand presence that transcends a single platform.
The off-channel approach might seem like a shot in the dark, but it’s about building a holistic brand presence.
When someone stumbles upon your website or app, they might not remember that first Instagram post that led them there, but the point is, they’re there.
It’s about creating a digital ecosystem where your brand lives and breathes beyond the confines of Instagram.
What are the best digital products to sell on Instagram?
Alright, let’s talk shop about the best digital products to flog on Instagram. It’s not just about selling something; it’s about selling the right thing.
Online Courses and Workshops: People are always up for learning something new, especially if it’s easy to digest. Whip up courses or workshops that solve real problems or teach valuable skills. Make it relatable, make it practical.
E-Books and Guides: They’re like the Swiss Army knives of the digital product world. Pack them with insights, how-tos, or even industry secrets. The key? They should be easy to download and devour.
Digital Art and Photography: If you’ve got an eye for design or a knack for snapping stunning photos, Instagram is your gallery. It’s visual, it’s engaging, and there’s always someone looking to jazz up their digital or physical space.
Templates and Tools: Think planners, budget templates, social media graphics. These are the unsung heroes that make life easier. They’re practical, and if they look good – even better.
Membership Subscriptions: Offer exclusive content, insider access, or special deals. It’s like a VIP club for your followers, and who doesn’t like feeling like a VIP?
How to encourage followers to click on shoppable links?
Now, getting followers to click on those shoppable links is a bit like persuading someone to try a new restaurant. You’ve got to make it irresistible.
Create a Buzz with Teasers: Drop hints, build anticipation, and get people curious. It’s like the trailer for a blockbuster movie.
Showcase the Value: Don’t just tell them about your product; show them why they need it. How will it make their life better, easier, or more fun?
Use Strong Calls to Action: Be clear, be direct. Whether it’s “Shop Now”, “Learn More”, or “Get Yours Today”. Don’t leave them guessing what to do next.
Leverage Stories and Highlights: Use Instagram Stories to give a sneak peek, share testimonials, or do a quick tutorial. And then, save the good stuff in Highlights for easy access.
Exclusive Deals for Followers: Everyone loves feeling special. Offer exclusive discounts or early access to your Instagram fam. It’s like a secret handshake – makes them feel part of your inner circle.
Conclusion
There you have it – a comprehensive guide to turn your Instagram account into a powerhouse for selling digital products.
The landscape of Instagram shopping is constantly evolving, but the principles remain the same: create content that resonates, build trust, and provide solutions that your potential customers can’t resist.
From leveraging the simplicity of the ‘Link in Bio’ to the clever automation of comments, each method brings its own flavour to the table.
Instagram Stories offer a more personal touch, allowing you to connect deeply with your followers, while influencer collaborations and Instagram Ads amplify your reach, bringing your products to a broader audience.
Whether it’s online courses, digital art, or practical templates, the key is to offer value that aligns with the needs and desires of your audience. And when it comes to converting interest into sales, it’s all about creating a buzz, showcasing the value, and making those shoppable links irresistible.
Remember, while the focus here has been on digital products, these strategies are just as applicable to physical products. The goal is to make your Instagram account not just a showcase of what you offer but a hub where potential customers feel engaged, informed, and ready to make a purchase.
In the end, it’s about more than just selling; it’s about creating a community around your brand. With each post, story, and ad, you’re not just reaching out to potential customers; you’re inviting them into your world.
So, keep your content engaging, your strategies adaptable, and your approach human.
And who knows, maybe one day, your Instagram account will not just complement your Facebook page but even outshine it in driving your digital empire forward.
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Disclaimer: Content on this page is for informational purposes and does not constitute financial advice. Always do your own research before making a financially related decision.
