Quick Intro - eToro UK
I’ve held an eToro account for 4 years and use it almost everyday so there cannot be a better eToro review available on the internet right now.
I’ll show you a totally unbiased eToro app review!
For me, eToro is a fantastic place to learn how to trade and invest in the stock market.
I have used many investing apps and for me personally it’s one of the best out there.
The app is quick, visually appealing and easy to navigate. It’s packed with over 3000 different assets to invest in plus is 0% commission when trading real stocks and ETFs.
35 million users worldwide enjoy social investing with over 7000 assets available.
Use their social features and copy trading to follow and invest with the best investors on the app.
- 0% commission on stocks
- Low minimum investment
- Social Investing
- Copy the top investors in the world
- Lack of research
eToro is a low-cost, beginner-friendly investing platform that charges 0% commission on real stocks and ETFs.
Setting up an account is quick, and the app suits both new and experienced investors. It includes built-in analyst predictions and research tools, plus access to a wide range of top ETFs. eToro is FCA regulated. As with all investing, your capital is at risk and some non-trading fees apply.
eToro is suitable for both beginners and experienced investors with a wide range of stocks and tools to explore.
For beginners you can keep it simple using the basic visual charts but if you are a seasoned investor there is a full range of technical analysis tools also available.
eToro’s stocks and shares ISA runs through a Moneyfarm partnership rather than being fully in-house, but as of 29 July 2026 it’s genuinely fee-free: 0% commission and 0% custody charge, with a 0.70% FX fee only on non-GBP holdings inside the ISA. That takes one of my old criticisms off the table. If you’re still trading through a general investment account rather than the ISA, you do need to keep an eye on capital gains tax.
Capital gains tax kicks in once your total gains for the tax year go above the annual exempt amount, which is just £3,000 for 2026/27. That allowance has been cut hard over the last few years, so it is worth tracking your gains even on a fairly modest portfolio.
If you decide to read on in the full eToro review, we unpack the brand, useful features, pros and cons, investing products, fees, and if you fancy it, open an account.
Open an account and enjoy social investing with a wide selection of available stocks, ETFs, trusts and cryptocurrency.
eToro Rating
- Useful Features
- User Experience
- Price / Fees
- Suitable For Beginners
- Customer Feedback
- Customer Service
I’ve rated eToro 4.8 out of 5, which is extremely good for an investing app and is the highest score we have on Up the Gains.
eToro scored best on its useful features and user experience with 5 stars and scored lowest on its customer service even though this was 4.5.
If you’ve heard enough then head over to the eToro website or if you want more information let’s unpack it in more detail!
What do real eToro users say?
eToro holds a 4.1 out of 5 ‘Great’ rating on Trustpilot from more than 30,000 reviews, which is solid for a trading platform but not the best in the market. For comparison, Trading 212 sits higher at 4.6, so if reviews on customer service specifically are your priority, it’s worth reading our Trading 212 review alongside this one. Most of eToro’s lower-scoring reviews centre on withdrawal timing and verification steps rather than the trading experience itself, which lines up with what I’ve found using the platform day to day.
Is eToro good for beginners?
I think eToro is an excellent choice for beginners. Its academy has over 1000 hours of free content to help ensure you make the correct investment decisions, plus it has a wide array of investment options.
The app is fast, visual and easy to place trades plus has the social element where you can interact with other investors and even post your own thoughts.
There are over 3000 different assets available, including stocks, ETFs, cryptocurrencies and commodities.
eToro Competitor Analysis
| Platform | Fees | Asset Range | User Interface | Customer Support | Tools & Research |
|---|---|---|---|---|---|
| eToro | 4.5 | 4.5 | 5 | 3 | 4 |
| Freetrade | 5 | 2 | 1.5 | 3.5 | 0.5 |
| Trading 212 | 4.5 | 4.5 | 4.5 | 3.5 | 3 |
| Interactive Investor | 4 | 3.5 | 4.5 | 3.5 | 3 |
| Hargreaves Lansdown | 2 | 4.5 | 3.5 | 5 | 5 |
| InvestEngine | 4.5 | 4 | 4 | 5 | 4 |
eToro Pros & Cons
Pros
- 0% commission free trading on real stocks and ETFs
- Social trading and copy trading top investors
- Smooth and easy-to-use mobile app and desktop version
- Access to over 3000 assets, including stocks, funds, cryptocurrency and commodities
- eToro academy with videos and free courses
- Guides, analyst reports and research available on each asset
Cons
- $5 withdrawal fees can add up
- Very easy to trade which can lead to overtrading
Open an account and enjoy social investing with a wide selection of available stocks, ETFs, trusts and cryptocurrency.
My podcast episode with eToro
For this episode we welcomed Sam North, Head of Training and Market Analysis at eToro.
In this chat we speak about how to trade and invest on eToro, the app itself, eToro’s new features and some of his favourite things about working for eToro.
Sam also hosts the eToro Digest and Invest podcast with co-host Josh Gilbert which features in our top 10 investing podcasts list.
eToro Review - Company Overview
The company was founded in 2007 by co-founders Ronen Assia, David Ring, and Yoni Assia, with Yoni remaining CEO to this day.
Its home is based in Tel-Aviv, with offices all over the world in the UK, USA and multiple European countries.
Later, the company pivoted its model and changed its name to eToro to allow users to trade in stocks, commodities, and indices.
In 2014, eToro was one of the first adopters of Bitcoin (BTC), enabling digital trading of the currency on their trading platform.
It has since grown to be one of the leading investment apps, making investing easy and, with its low cost model, highly attractive to those who want to trade quickly.
One standout feature is social investing. You can see what others are investing in and even copy their exact portfolios if you wish.
This gives you access to some of the world’s best investors where you can engage with them in a Facebook like status update.
With the rise of cryptocurrency amongst retail investors, the company has expanded its offering in this area.
My personal experience with eToro
Having been an eToro user since December 2019, I have to say the platform is excellent. You can see the work they put into visuality, and for me, the experience gets better every year.
Since I’ve been a user, I’ve seen two significant overhauls in the app, with the user experience becoming more intuitive each time.
The mobile app is smooth to use, and I’m a big fan of the portfolio overview, where I can scan out and see precisely how my holdings are performing in a visual list.
The desktop version gives you a more comprehensive array of tools on individual asset charts such as RSI, trading volume, and more technical indicators.
It allows you to layer assets on charts to compare performance which I find very useful for an overall sector.
Investors can take advantage of financial reports, charts, analyst research, price targets, news and an individual social feed on each asset.
Cryptocurrency also offers technical indicators on whether to buy, sell or hold, although I’ve not used these features as I don’t invest for the short term.
With tens of millions of registered users across more than 140 countries, the platform is well established. eToro also listed on the Nasdaq (ETOR) in May 2025, which is a reasonable proxy for scale and scrutiny even if it doesn’t guarantee your money is safe.
eToro Social Investing review
As we mentioned briefly earlier one of the coolest features of eToro is social investing.
Each investor can use their account to broadcast information tagging their chosen stock, just like a Facebook or Twitter feed.
Users can follow, like, and comment on posts from their favourite investors, and the more experienced investors can use it to write in-depth articles on specific topics or stocks.
One of the most distinctive features on the platform is the copy trader tool. You can copy the trading patterns of the top investors, identifying your chosen investor through their performance or social posts.
eToro Copy Trading review
The copy trading feature will buy and sell assets exactly as the investor you’ve copied places them.
This means you get to copy some of the world’s top investors’ exact trading patterns, hopefully benefitting from their market knowledge.
Using eToro’s social feed allows me to soak up knowledge from my favourite investors’ through their posts, videos and research pieces or deep dives, as they’re also known.
I follow some fantastic popular investors on the platform, such as Wesley Nolte, Robert Reynolds, Hugo Manetti, and Heloise Greeff.
Wesley is one of the top popular investors on eToro and has thousands of copiers and millions of dollars under his management.
Popular investors can make money from eToro by being successful so they have a duty to do well if they want to attract you.
My personal gripes with the app
Whilst this doesn’t affect me, it’s effortless to make a trade on eToro. Placing a trade almost has an element of gamification to it which can be an issue for those who aren’t careful.
This can be very attractive and can result in users trading way more than they should because it feels fantastic. As we know, this doesn’t usually end well.
eToro is very transparent about this and warns retail investors with bold statements across its website, such as 51% of retail investor accounts losing money when trading CFDs with them.
The company actively encourages you to research and learn via their academy, and they also provide demo trading accounts so you can put your learnings into practice.
Etoro makes money by withdrawal fees that are $5 alongside a currency conversion fees when trading foreign assets.
This can be slightly annoying if you’re planning on withdrawing more frequently.
Other than perhaps further partnerships with the major news outlets like the Financial Times or Wall Street Journal to offer more extensive reading, I think eToro is one of the stand-out platforms available to retail investors.
Open an account and enjoy social investing with a wide selection of available stocks, ETFs, trusts and cryptocurrency.
eToro Fees
Instead, the company takes what’s called a spread, which is a tiny portion of each investment you make and is very small in most cases when comparing to the rest of the industry.
Here are some of eToro’s fees:
- eToro Currency Conversion (FX) Fee: around 0.5% on bank transfer deposits, rising to about 1.5% on card or PayPal deposits, when funding a GBP account to trade USD assets.
- eToro Withdrawal Fee: free for GBP account withdrawals. A $5 fee applies only on USD-denominated accounts.
- eToro Crypto Trading Fee: 1% per trade (buy or sell), tiered down for higher Club membership tiers.
- eToro CFDs Fee: CFDs attract a commission in addition to spreads, and users may also incur overnight and weekend fees.
- eToro Minimum Withdrawal Amount: US$30 (on USD accounts where the withdrawal fee applies).
- eToro Inactivity Fee: none. eToro abolished its inactivity fee in May 2026.
- eToro Stocks & Shares ISA (via Moneyfarm): 0% commission and 0% custody fee since 29 July 2026, plus a 0.70% FX fee on non-GBP holdings inside the ISA.
| Fee Type | Fee Charge | When is the fee charged? |
|---|---|---|
| Commission Fee | 0% on real stocks and ETFs | N/A |
| Currency Conversion Fee | 0.5% (bank transfer) to 1.5% (card/PayPal) | On deposits funding a GBP account for USD assets |
| Overnight Fee | Different by asset | Daily - every weekday. Charged on CFDs that remain open overnight |
| Weekend Fee | Different by asset | This is an amount charged on CFDs held throughout the weekend. Days vary by asset |
| Withdrawal Fee | Free (GBP accounts); $5 USD (USD accounts) | Every withdrawal (minimum $30 on USD accounts) |
| Inactivity Fee (NEW) | None | Abolished May 2026 |
| ISA: Commission & Custody (NEW) | 0% | Via Moneyfarm partnership, since 29 July 2026 |
eToro Cash ISA and Stocks & Shares ISA review
eToro added a genuine ISA option through a partnership with Moneyfarm, and it got a lot more competitive on 29 July 2026 when the stocks and shares ISA went fee-free: 0% commission and 0% custody charge, with only a 0.70% FX fee on any non-GBP holdings inside the wrapper. That’s a real shift from where the ISA sat before, and it removes my main historical criticism of eToro.
There’s also a Cash ISA, currently offering a promotional rate of 4.87% AER for eligible new clients. As with any promotional rate, check the current terms before committing, since promotional rates typically step down after an introductory period.
Because both ISAs sit inside the annual £20,000 ISA allowance and shelter gains and dividends from tax, they’re worth using ahead of a general investment account if you’re investing for the long term rather than actively trading.
The eToro Trading Experience
Trading with eToro is a unique experience. One that I feel is slick and interactive.
It benefits from an exceptionally well designed, simple to understand and interactive user experience.
The app works seamlessly on IOS and Android devices, with each app tailor-made to suit your chosen operating system.
The desktop version also has more expansive features and follows the slick designs found in the app.
Key Points:
- You can quickly deposit funds into your eToro account via a debit card or bank transfer and start trading immediately.
- The minimum trade which varies per asset allows you to have a low entry point and a broad portfolio for a relatively low deposit.
- The trading platform uses screens that offers users access to stock prices allowing users to directly buy, sell and short assets.
- They also provide leverage but ensure you know what you are doing when using it
You can see from the image below that you can also put together your own watchlists of different assets and track their performance.
This tool is handy as I wait for specific prices to be hit before entering.
Leverage Trading
Think of leverage as the financial version of Popeye’s spinach: it gives you a trading boost that’s stronger than your original investment.
Here’s how it works: you put down your own cash as a deposit and eToro says, “Hey, how about we lend you up to 5x of that?”. So your modest £50 could turn into a whopping £250 investment.
Wait for it – say that share you’ve got your eye on soars by 10%. Your earnings are now £25, which is 10% of your total trade, rather than just 10% of your initial £50. That’s a smashing 50% return on your original investment!
But remember, what goes up can come down. If that share drops by 10%, you’ve not lost £5, you’ve just lost £25: a 50% loss from your original £50 investment.
Leverage trading is high risk, high reward. A word of caution: eToro’s own disclosure shows 51% of retail CFD accounts lose money, largely from leverage.
So please, please, please ensure you use it with the utmost caution!
How to open an eToro account?
Opening an account is quick, usually around 5 minutes from start to finish. You’ll need to provide a range of personal information (nothing out of the ordinary), complete a short questionnaire on your trading and investing knowledge, and a small risk calculator to find out what type of investor you are. Answer truthfully: there’s nothing to worry about with your answers, and once you’ve completed the above, you’ll be able to use your account.
You’ll need to go through a few more steps before you’re fully verified, so have these documents ready before you start to speed things up.
- Proof of identity (Passport or Driver’s License would be great)
- Proof of House Address (Bank statement or another official document such as a utility bill)
- Your Tax identification number (This will vary depending on your country, but it should be on your tax return on other social-related correspondence)
Once you’ve submitted all your documents, it usually takes roughly 24 hours to fully verify. Still, you can deposit and use your account (within a limit) right away in most cases.
The minimum deposit typically sits around $100 for UK users, though it varies by location and can be higher in some countries. It’s worth checking the current minimum on the website before signing up.
eToro deposit and withdrawals
eToro withdrawals into your bank can take 4-7 business days. Bank transfers are a lot faster. I’ve received money the next day but usually it’s 2-3 days.
eToro also allows deposits from a great range of providers. These include:
- MasterCard
- Visa
- Wire / Bank transfer
Open an account and enjoy social investing with a wide selection of available stocks, ETFs, trusts and cryptocurrency.
eToro Money
eToro Money is a banking service available in the UK and EU. It’s essentially a banking service where you have access to a debit card and can use your eToro balance to make purchases.
We think it’s an interesting development where digital banking is coming into investing platforms as brands try to keep people using their services for all their finance needs.
Available Stock Investments
There are extensive options available to investors, and you will have access to over 3000 stocks across 17 international markets.
When searching for a stock, you can use the search function, which will bring up what you’re looking for. You can search for other users and popular investors like this too.
Contracts for differences are contracts between investors and institutions. Investors will take a position on the future value of an asset, such as shorting a stock (betting against it).
Some important things to note:
- If you buy an asset and don’t use any leverage, you will fully invest in the underlying stock.
- If you short-sell an asset, you will be trading CFDs
- Irrespective of whether you are long or short – applying leverage will mean that you are trading CFDs
Assets Available on eToro
| Investment Option | eToro | Interactive Investor | Hargreaves Lansdown |
|---|---|---|---|
| Stocks | Yes | Yes | Yes |
| ETFs | Yes | Yes | Yes |
| Funds | No | Yes | Yes |
| Forex | Yes | No | No |
| Bonds | No | Yes | Yes |
| Options | No | No | No |
| Futures | No | No | No |
| CFDs | Yes | No | Yes |
| Crypto | Yes | No | No |
| Commodities | Yes | Yes | Yes |
| Indices | Yes | No | No |
Cryptocurrency
You can trade all major cryptocurrencies, such as Bitcoin, Ethereum, Solana, Binance, and a handful more.
Stocks
There are thousands of possible options across many different markets. You’ll find all the majors there from the US, UK and European markets and Hong Kong.
ETFs (exchange traded funds)
There’s a wide array of ETFs available to choose from, including well-known funds like the Vanguard and iShares (Blackrock) products and popular ETFs such as ARK Funds by Cathie Wood.
For those who want to invest in items such as green energy, there’s also a range of sector-based ETFs to get stuck into.
Indices
eToro allows you to speculate on the futures of 16 significant indices, including the NASDAQ 100, FTSE 250 and France 40. A wide array of mutual funds are available on the platform that mirrors the indices.
Commodities
There are 19 commodities available as CFDs covering metals like gold and silver and agricultural commodities like cacao, wheat and sugar. You can also trade oil and natural gas.
eToro often charges a small daily fee to hold these commodities, so checking that out before investing is essential.
Forex or Currencies
Having first been a Forex-only company, eToro has kept this as part of the newer version. If you want to get involved with trading forex, eToro offers an expansive suite of tradable pairs, including some wider minor ones.
Ready-Made Portfolios
The eToro team have built a wide array of ready-made sector-based portfolios which they have selected and managed internally.
These include portfolios such as Big Tech, Streaming Services, Chinese Internet, Cannabis Care and many more. At the time of writing, you’d need at least $1000 to invest in these portfolios.
ESG
Open an account and enjoy social investing with a wide selection of available stocks, ETFs, trusts and cryptocurrency.
eToro Alternatives
If you’re looking for alternatives to eToro then we have reviewed a number of the apps below.
eToro vs Trading 212
Both of these investing apps are fantastic options for beginners. Where it differs and also for me just edges it ahead is social investing and copy trading.
Trading 212 doesn’t offer this feature but does have a fantastic pies options which you can automatically invest into each month.
eToro vs Freetrade
eToro vs Interactive Investor
Both apps offer fantastic tools for both beginners and seasoned investors.
eToro has more cryptocurrencies available and research associated to this too.
Investors who are looking for a more traditional trading platform would be better off with Interactive Investor although eToro isn’t far behind.
eToro vs Hargreaves Lansdown
If you are making trades that are less than £5k Hargreaves’s fees are extremely high with £12 a trade in fees for buying and selling.
Hargreaves offers a much wider array of the best ETFs and trusts on the market so I would look at them if thats what you’re interested in.
eToro vs InvestEngine
However, if you are solely interested in ETFs or looking for a safe way to diversify then InvestEngine is our top pick for this.
eToro vs Degiro
Degiro and eToro are similar trading platforms. Degiro is known for being more of a European broker for seasoned traders and has a very simple, easy-to-use app.
eToro caters for a worldwide audience and offers social investing alongside commission-free trading on real stocks and ETFs.
However, it is noted for having high spreads on some products.
FAQs
Conclusion
I’m a big fan of eToro, and they have a great CEO. I believe they’ll continue to be one of the more popular investing apps.
The platform is the perfect starting place for beginners but also has enough to attract professional investors too.
An improvement I’d like to see is a broader selection of ETFs. I’d also like to see what holdings are inside an ETF without using search engines to do so.
Further integration with more news partners will mean you can fully use eToro as a one-stop shop without subscribing to other news outlets or apps like Yahoo Finance.
Lastly, if you’re in the market and looking for an easy-to-use, fun investment platform, eToro is undoubtedly a good one to explore.
Click the button below to check out the platform and get yourself set up. We hope you enjoyed our eToro review UK.
If you’d like to check out our best investing apps UK guide.
Legals from eToro
eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.
Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
This communication is intended for information and educational purposes only and should not be considered investment advice or investment recommendation. Past performance is not an indication of future results.
Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong.
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.
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Disclaimer: Content on this page is for informational purposes and does not constitute financial advice. Always do your own research before making a financially related decision.
